The 2022 Double 11 children's clothing category is a hit, and the must-have list for mothers looks like this

The end of a big promotion is often the beginning of a summary review.

Yesterday, Zhiyi Technology was released"2022 Double 11 Women's Clothing Category Explosion"and"2022 Double 11 Men's Clothing Category Explosion"（Click on the blue word to read it）It has aroused enthusiastic responses. Today, Zhiyi Technology will release follow-up content, this article is2022 Double 11Children's clothing category is popular。

According to Chi YiE-commerce big data, 2022 Double 11 children's clothing industry,Down jackets, trousers and plain jacketsare the top three performing categories.

Based on this, Zhiyi Technology outputschildTOP10 of the popular clothing category list (Tmall), excavate the TOP10 of the three major categories of children's clothing down, pants and ordinary coats, crack the favorite consumption rules of mothers, and nugget the future.

Extended reading:Double 11 first-day pre-sale list、The first wave (10.24-31) pre-sale TOP10 list、2022 Tmall 11.11 Final Report (10.24-11.11)Click on the blue text to read the inventory of previous Double 11, or scan the QR code above to learn moreDouble 11 data service。

The following are the followingTmall children's down jackets, pants, ordinary coatsTop 10 list of popular models, Enjoy:

[Children's Clothing-Down Jacket Explosive TOP List]Unscramble:

1. The two flagship stores of the "Balabala" brand have a total of 5 models on the list, and Uniqlo has 3 models on the list.The two brands dominate the children's down jacket segment。

2. The TOP1 sales volume of children's down jackets on Double 11 is the "Nanny Goose Flagship Store", a children's thickened jacket priced at 264 yuan on Double 11, and the sales index of Zhiyi has reached 1.4W, which is a big advantage compared with other models.

3. From the price point of view,50% of the popular children's down jackets on the list are in the price range of 200-300 yuan, 40% in the price range of 150-200 yuan, only the 10th ranked goods in the price of 300 yuan.

[Children's Clothing-Pants Hot TOP List]Unscramble:

1. Compared with the down jacket category,The top 10 stores in the children's clothing pants category have shown a more diversified trend, a total of 9 stores on the list, "Xtep children's clothing flagship store" on the list of two.

2. Among the top 10 popular models on the list, the top 3 Zhiyi sales index all broke 1W, of whichUniqlo's imitation lamb's wool men's and women's sweatpants sales index broke 2W, which is the highest sales index in the category reviewed today。

3. The overall price of children's clothing pants is low, and there are popular models on the list80% of the Double 11 prices are within 100 yuan, 60% of which is within 60 yuan.

[Children's Clothing-Ordinary Jacket Explosive TOP List]Unscramble:

1. In the TOP10 list of children's ordinary outerwear, "davebella flagship store" and "Uniqlo official flagship store" are on the list of 3 respectively, accounting for 60% of the popular share.

2. The sales index of children's ordinary coats is slightly weaker than that of down jackets and pants, and the highest sales index of balabala outdoor windproof new cotton clothes is 8847.6.Only 3 products have a sales index of more than 5,000。

3. There is a large price gap among the products on the list of children's clothing and ordinary coats, with the highest price of 250 yuan for Double 11 and the lowest price of 52.1 yuan.

That's it for this timechildTOP10 of the popular clothing category list (Tmall)All of the contents, and anotherDouble 11 dark horse listand other blockbuster content, in advancePay attention to "Zhiyi Technology"WeChat public account, we will announce it later.

If you want to get moreDouble 11 data serviceto scan underneathQR codeAdd an operation expert for detailed consultation~~❀