Extended reading:Double 11 first-day pre-sale list、The first wave (10.24-31) pre-sale TOP10 list，Click on the blue text to read the previous inventory. Follow us,Double 11 will be announced this weekDark horse list, popular list。
【Tmall Women's Clothing Store List】Unscramble:
1. During the Double 11 event period (10.24-11.11),The top 3 stores in the Tmall women's clothing sales index are Uniqlo, Evely, and Bosideng。
2. Tmall women's clothing only one store, Uniqlo, has a sales index of more than 10W, reaching 12.8W. In addition, the sales index of 3 stores broke 9W. It is worth noting that90% of the stores on the list have a sales index of more than 5W, much more than men's wear, children's wear and underwear/loungewear.
3. From the perspective of the sales volume of the Double 11 pre-sale activity/the proportion of the total sales of the store, Bosideng is the highest, followed by Sancai, which explainsBosideng may have a relatively high consumer rationality due to the high unit price of down, and consumption is mainly concentrated in the pre-sale period。
4. According to the sales volume of the store/the original price of the store, it can be seen thatFlying in the Snow has the largest discounts, followed by TeenieWeenie, Uniqlo (women's clothing) has the smallest discounts.
【Tmall Men's Clothing Store List】Unscramble:
1.Uniqlo, Peacebird Menswear, JackJonesIt is the three Tmall men's wear stores with the highest sales index during the Double 11 event (10.24-11.11), among which Uniqlo has exceeded 10W in the Tmall men's wear industry again after achieving TOP1 in the sales index in the women's clothing industry, but it is slightly lower than Uniqlo women's clothing.
2. The highest value of Tmall men's clothing sales index is 11.8W, the lowest value is 2.8W, and there are 7 stores with a sales index of 5W. Compared with Tmall women's clothing,TmallMen's clothing is in the TOP1 after Uniqlo, and there are only 3 stores with a sales index of more than 6WThere is a big gap with other stores.
3. On the whole, the ratio of sales to store-wide sales of Tmall men's clothing stores participating in the Double 11 pre-sale event is slightly less than that of Tmall women's clothing, with Gap being the highest, followed by Semir.
4. Based on the store sales/original price sales of the store, the statistics of Zhiyi Technology are:Romon had the biggest discount, followed by Youngor, Uniqlo (men's clothing) is the smallest, in line with Uniqlo (women's clothing).
【Tmall Children's Clothing Store List】Unscramble:
1.Balabala, Dave & Bella & UniqloIt is the TOP3 with the highest sales index of Tmall children's clothing during the Double 11 period (10.24-11.11), which are 14.9W, 5.8W and 4.3W, respectively, and Balabala leads the second with the advantage of more than 9W sales index.
2. In this Double 11 event,The Matthew effect of Tmall children's clothing is the most obviousAmong the 10 stores on the list, there is a gap of nearly 13W sales index between TOP1 and TOP10, and there are only two stores in the entire Tmall children's clothing industry with a sales index of more than 5W, including Balabala.
3. Combined with the sales volume / total sales proportion data of stores participating in the Double 11 pre-sale activities, among the 10 Tmall children's clothing stores on the list, Ying's is the highest, Minibalabala is second, and Davebella is the lowest.It is worth noting thatThe average proportion of pre-sales in the Tmall children's clothing industry is the highest, indicating that the main consumers of children's clothing are more rational consumers, and the pre-sale period of Double 11 is their main consumption band, of which Ying's is the most.
4. The discount rate based on the store sales / the original price sales of the store is the largest, and the MQD is the largest, and the Uniqlo (children's clothing) is the smallest.
1. This Double 11 event (10.24-11.11),Bananai, Ubras, UniqloIt is the 3 stores with the highest sales index of Tmall underwear/home wear stores, of which the sales index of Bananai and Ubras is over 10W.Banana is also the store with the highest sales index in a single industry(Uniqlo and Bosideng are affected by diversion)。
2. Among the 10 Tmall underwear/loungewear stores on the list,70% of the stores have a sales index in the range of 2-5W。
3. According to the proportion of sales volume participating in the Double 11 pre-sale event/total store sales, the inside and outside are the highest, followed by the banana.
4. According to the discount rate data of store sales/original price sales of store merchants, Cat Man is the largest, followed by Red Bean, and Uniqlo (underwear/home wear) is the smallest.
