The pre-sale list on the first day of Double 11 is released! (Including women's wear, men's wear, children's wear, underwear/home wear)

On October 24, the annual Tmall Double 11 Carnival opened on time.

Zhiyi Technology was also launched on time"2022 Double 11 Tmall Clothing Pre-sale Ranking", based on Tmall pre-sale big data, rightWomenswear, Menswear, Childrenswear & Underwear/LoungewearThe four major industries do a review and analysis of the first day of pre-sale to help more clothing practitioners understand the latest market trends.

【Tmall Women's Clothing Brand Ranking】Unscramble:

1. On the first day of pre-sale, "Evely", "Sancai" and "Semir" won the TOP3 of Tmall women's clothing, and led other brands with a pre-sale index of over 9,000Only the pre-sale index of "Evely" exceeded 10,000。

2. Among the top 10 brands on the list, the number of pre-sale products participating in this Double 11 is the largest in "MO&Co./Moanke", reaching 566; "UNIQLO/UNIQLO" has the least, with only 21 models.

3. "Evely" and "BOSIDENG/Bosideng" have the highest collection in this issue, but Bosideng may rank 9th in the pre-sale index due to the high unit price of the products.

【Tmall Men's Wear Brand Ranking】Unscramble:

1. "GAP", "Semir" and "CHINISM" won the top three on the first day of Tmall men's pre-sale, and the pre-sale index all exceeded 10,000, leading other men's wear brands with an advantage of over 3000 index.

2. It is worth noting thatThe pre-sale index of the top three men's wear on Tmall has exceeded the TOP1 of Tmall women's wear。

3. From the perspective of pre-sale collections, "Semir" and "GAP" are the two highest brands, and they are also the only two brands that exceed 6000.

4.「JACK JONES/杰克琼斯」为本次双11做好了充足的准备，参加活动的预售商品数达到了687款，甚至超过了天猫女装的「MO&Co./摩安珂」。有趣的是，UNIQLO has the lowest number of pre-sold items for both men's and women's wear, but the 35 models of men's clothing are still slightly more than the 21 models of women's clothing.

【Tmall Children's Clothing Brand Ranking】Unscramble:

1.Tmall children's clothing broke out on the first day of pre-sale on this year's Double 11, with a total of 7 pre-sale indices exceeding 10,000Among them, the pre-sale index of "Balabala" is close to 3.5W, and "ANTA/Anta" and "DAVE&BELLA" are above 2W.

2. The collection of "Balabala" and "DAVE&BELLA" exceeds 9,500, even exceeding the highest number of Tmall men's and women's clothing, and the collection of the rest of the Tmall children's clothing brands on the list is below 4,000.

3. "DAVE&BELLA" has a total of 757 pre-sale products participating in Double 11.11, which is the brand with the largest number of pre-sold products in the women's wear, men's wear, children's wear, and underwear/loungewear industries according to the statistics this time, followed by "Balabala". Among them, "UNIQLO/UNIQLO" achieved a pre-sale index of 1.2W with only 40 pre-sale products, ranking 7th.

【Tmall underwear/loungewear brand ranking】Unscramble:

1."BANANAIN/Bananain" achieved a pre-sale index of 15W on the first day of this Double 11 pre-sale, topping all women's clothing, men's clothing, children's clothing, underwear/home wear brands on Tmall Taobao, "UBRAS" followed by the 4W pre-sale index.

2. Compared with Tmall women's clothing, men's clothing and children's clothing,The number of pre-sale items in the underwear/loungewear industry participating in Double 11 is relatively smallOnly the two brands "Gujin" and "Manifin" have more than 200 models, and the rest of the brands on the list are within 100, and 40% of the brands do not exceed 50 models, including "BANANAIN".

3. From the perspective of the collection volume of the brands on the list, "BANANAIN/Bananain" and "UBRAS" continue to lead the Tmall underwear/loungewear industry with 2.4W and 1.5W collections respectively, far surpassing "GUKOO/Guoke", which ranks third in collections.

1. The average pre-sale index of the brands on the first day of the pre-sale of Tmall women's wear, men's wear, children's wear, and underwear/home wear on the first day of the Double 11 pre-sale was calculated, and we found thatWomen's < men's< children's < lingerie/loungewear。

2.四大行业中预售指数破万的共有14个品牌Thereinto:

There is only 1 "Evely" for women's clothing;
There are 3 men's clothing companies: "GAP", "Semir" and "CHINISM";
There are 7 children's clothing stores, namely "Balabala", "ANTA", "Dave & Bella", "Disney Baby", "paw in paw", "Deesha", "UNIQLO/UNIQLO";
There are 3 underwear/loungewear companies, namely "BANANAIN", "UBRAS" and "UNIQLO/UNIQLO"

3.UNIQLO is on the list in four major industries: women's wear, men's wear, children's wear, and underwear/loungewearHowever, the number of pre-sale products participating in this Double 11 did not exceed 50, indicating that the pre-sale sales of all categories of "UNIQLO/UNIQLO" were excellent.

4. In the garment industryThe Matthew effect of the stronger the stronger is highlighted，女装、男装、童装、内衣/家居服的TOP10榜单均体现了头部品牌遥遥领先的状态，这一现象在童装与内衣/家居服两大行业尤为突出。

That's it for this time"2022 Double 11 Tmall Clothing Pre-sale Ranking"More Double 11 rankings, available in advancePay attention to "Zhiyi Technology"WeChat public account, we will announce it next week.

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