Sunshine, waves, sunbathing... together constitute Europeans' and Americans' pursuit and love of summer, and also reveal the secret of the summer economy—swimwear. Moreover, for outgoing brands, this is even moreIt is an unstoppable business blue ocean.
When it comes to European and American swimsuits, we have to mentionA successful brand going overseas—Blooming Jelly (mysteriously impressive), a company established in 2014, specializing in plus-size swimwear and women's clothing for cross-border markets, in recent years has gained countless fans with its brand concept of 'freedom in dressing'.
What is striking is that Blooming Jelly, after joining TikTok Shop,In just a year and a half, over 240,000 swimsuits were sold, achieving sales of 7.38 million US dollars (approximately 52 million RMB).. Amazon's US site has equally impressive results. Overseas product research shows that in just the past 30 days, one store alone has appeared on the list 18,700 times, and several swimsuits have even claimed the No. 1 BSR. It can be said thatOne of the hottest-selling women's clothing brands in North America right now!
Behind the impressive results is not only Blooming Jelly's keen grasp of market demand in Europe and the United States, but also its continuous cultivation of product trends and user mindset. And all of this has ushered in a new round of 'data-driven upgrades'—In November 2024, ZhiYi Technology's overseas product scouting division officially reached a cooperation with Blooming Jelly.。
01 How to Make Swimwear Sell Like Hotcakes?
Objectively speaking, Blooming Jelly's success is not accidental.
Because from the very beginning, Blooming Jelly's swimwear has matched big brands in design and quality, but it lacked brand recognition, forcing it into low-price competition. The founder Neo once spoke about the early difficulties of starting the business at a public event:"We have gone through the era of intense competition and '9.9 yuan free shipping.' Back then, there was a lot of inventory backlog, high return rates, and tremendous cost pressure."
As domestic competition became increasingly fierce, Blooming Jelly decided to transform in 2022, breaking out of the vicious cycle of price competition and turning its attention abroad. The turning point appeared whenBy the end of 2023, shortly after joining TikTok Shop, their sales unexpectedly skyrocketed.Founder Neo revealed that their revenue went from zero to 2 million dollars in just six months.
Image source: official website
Due to Blooming JellyFocus on the swimsuit needs of women with different body types, different skin tones, and different age groups., benefited from the traffic dividend of over 2 billion views on TikTok under topics like #swimsuit, and it also aligns with the recent trend in the United States of moving away from weight and body shape anxiety, thus directly achieving explosive growth.
Overseas fundraising data shows,Blooming Jelly's TikTok Shop U.S. store's 7,000 product promotion videos have collectively contributed 170 million views, among them, the influencer videos with the best sales performance mostly showcase how swimsuits help "plus-size women" alleviate "clothing anxiety."It is reported that,TikTok influencers' product promotions contributed to over 70% of the brand's performance.
Image source: Overseas Exploration Fund
In addition to the emotional resonance of freeing oneself from body image anxiety, high cost-effectiveness is also the core competitiveness of Blooming Jelly.The brand's main products are generally priced under $40, while still managing to maintain quality. On major platforms, 'good quality,' 'comfortable,' and 'great value for money' have become frequent words in user feedback.
Overseas Product Exploration: Top 10 Best-Selling Products of TikTok Shop US Stores in the Past 30 Days
From the demand for plus-size swimwear, the operation of TK influencers, and the balance of pricing and quality, it can be seen that the Blooming Jelly team has strategically integrated multiple aspects such as market insights, fashion design, fabric development, and big data AI, thereby achieving the maximum level of quality control in various stages including product selection, raw materials, and design.The cooperation with overseas fund exploration also attests to its professionalism.
Today, Blooming Jelly, which has been established for more than a decade, has not only secured its foothold in the swimwear market but is also gradually expanding into multiple product lines such as women's clothing, pajamas, and sportswear on Amazon and TikTok Shop, building a clothing ecosystem for women worldwide that conveys self-worth and alleviates body anxiety.
02 Exclusive Interview with the Creative Director of 'Unidentified Feeling'
Recently, overseas fundraisingHad a follow-up visit with DuoDuo, the design director of Blooming Jelly, and gained a lot.
The following is the original Q&A, let's take a look together:
Q: Before coming into contact with 'overseas fund exploration,' what was your biggest pain point in the development process?
Duoduo: Actually, before knowing you, we were always using relatively mature trend tools in the country. Our team all comes from a clothing background, and in the early years we relied heavily on industry websites like 'Chuan Zhen Yin Xian' (Threading Needle), and also kept an eye on various trend public accounts. It seemed that everyone back then looked for inspiration this way.
I remember the first time I learned about you was in 2022, and my initial impression was:The results you can provide, we can also achieve on our own through existing methods.From the boss's perspective, it really feels that there is no necessity to 'definitely open it'.
Q: So what was the turning point that ultimately made you decide to collaborate?
Duoduo: Last year, when we came into contact with you again, the product had actually changed quite a bit. The reason it impressed us this time:
First, the development tasks are really too heavy.Our current data is already quite good, but the energy for design and development is limited, and many things that we originally 'wanted to do more deeply' end up being abandoned due to time constraints, for example:
- Which specific group of people is behind a trend
- Differences between different styles and patterns
- And whether these designs truly match the market
Overseas fund search is equivalent toWe filled in the part of the work that was outside our development and would have originally taken a lot of time., allowing the team to focus more efficiently on the design decisions that truly matter.
The second point is the site's ability to integrate off-site trends.Actually, we also have our own technical team, and we have been studying external trends internally for quite a while, but the final conclusion is:The amount of data is too large, making it difficult to achieve the level of detail we want.It just so happens that you have already completed this, which is also a key reason for our final decision to go ahead with it.
There's one more thing I think is quite important: overseas product research often passes over some elements that aren't even noticed on our own website, which is very helpful for us in assessing the feasibility of these elements when doing differentiated development.To be honest, you are the only company in the country that can create products fully suitable for any cross-border company.
Q: In actual development, what changes or growth has overseas fundraising brought to you?
Duoduo: I used to do trend collection, analysis, and integration all by myself, which was actually very exhausting, and the winning bid rate was roughlyAbout 60%。After using the overseas product search, although many conclusions were not directly 'in front of me,' the data and structure you provided significantly improved my efficiency in integrating and making judgments.
Now we canTrack the trend for four consecutive quarters, the overall judgment accuracy can be stably maintained atOver 90%, this provides a great sense of security for development.
Q: Finally, do you have any advice you would like to share for Amazon sellers?
DuoDuo: I would suggest everyone embrace 'data-driven design,' but not lose 'the warmth of design itself.'Delegate repetitive and basic tasks to AI and third parties, focusing on understanding consumer groups, so that designers can concentrate more on emotional and brand-driven expression.
03 Trend accuracy increased from 60% to 90%, what did they do right?
Next, we will focus on the empowerment of overseas product exploration, interpreting how Blooming Jelly continuously designs popular and successful hits.
After all, just a single store on Amazon US, Blooming Jelly has launched nearly 200 new products in the past 90 days, and the highest number of new monthly launches in 2025 also exceeded 100. Under such huge product launch pressure, the team obviously implemented an advanced collaboration process internally to ensure such efficient design productivity.
Overseas Product Exploration: Amazon US Store Monthly New Product Trends in 2025
Based on the follow-up visits, we learned one reason why Duoduo, the design director of Blooming Jelly, chooses to source products overseas:The development tasks are really too heavy. Our data is already doing pretty well now, but the energy for design and development is limited., many things that were originally 'wanted to be done more deeply' eventually get pushed aside and abandoned by time.”
Because for most designers, their daily work routine requires them to intensely track website favorites and new arrivals to capture trends, such as new items that reach a certain number of favorites; or the same items that repeatedly appear on multiple purely overseas e-commerce sites, all of which require them to invest a lot of effort to focus on following up.
However, the real problem is that the number of daily new products is huge, manual operation is inefficient, and the image information is scattered. Designers often need to spend at least two weeks going through and organizing everything one by one before they can summarize relatively definite trends. This time gap is enough to launch several rounds of new bestsellers in the fast fashion industry.
FortunatelyAfter collaborating with overseas sourcing, Blooming Jelly began using big data for product selection and trend analysis, with data precise enough to thoroughly understand the audience, product styles, differentiation, and market fit behind each trend.
For product selection work, through 'Overseas Product Search,' users can directly find the best-selling and newly released item lists from various overseas sites. If more specific and precise sales data for styles is needed, in the 'Overseas Product Search' [Product Center], you can filter by region, category, price, as well as design details, launch time, and other sub-dimensions according to your needs until you find the target style.
Image source: Overseas Exploration Fund
Regarding work on digging into trends, Design Director Duo Duo is very affirmative.Overseas fundraising sites and the integration capability of off-site trends, and it is very beneficial for differentiated development: 'Overseas product exploration largely passes over some elements that are not even noticed on our own website, which is very helpful for us to determine the feasibility of these elements when doing differentiated development.'To be honest, you are the only company in the country that can create products fully suitable for any cross-border company.”
For example, the popularity on external social media, such as the specific manifestations of social media trends on INS, Pinterest, TikTok, etc., can also be found in"'Overseas Trend Spotting' Community Popularity and Market Analysis - Hot Words / Social Media Analysis"Find popular images/videos in the section, and even trends specifically focused on the women's swimwear category in the US, to evaluate which styles have better traction, thereby predicting future market trends.
Image source: Overseas Exploration Fund
As a design director, Duoduo's daily work also has high requirements for 'looking at data.' She said: 'In the past, I used to do trend collection, analysis, and integration by myself, which was actually very exhausting. The bidding success rate was aboutAbout 60%After using overseas funding exploration,Although many conclusions are not directly 'laid out in front of me,' the data and structure you provided have significantly improved my efficiency in integrating and making judgments. ”
There are also overseas fund searchesTrend ReportThe section also has unique advantages within the industry. Unlike most products on the market that only provide 'reference content',The 'Cross-Border Trend Report' launched by Overseas Fundraising can produce 'logical conclusions', achieve mutual verification between data and trends, ensuring the accuracy and reliability of judgments.
Image source: Overseas Exploration Fund
EspeciallyIn the field of cross-border trend reports, overseas fund exploration is not only an industry first, but also currently the most in-depth and systematic., it now covers six major types: independent site analysis, data trends, brand analysis, Amazon analysis, cross-border trend analysis, and Instagram social media trends. The report also visually presents market trends through data, helping users grasp the logic of creating cross-border bestsellers in a reasoned and evidence-based way.
Image source: Overseas Exploration Fund
Finally, Design Director Duoduo also affirmed the improvements brought by overseas item exploration from a data perspective: 'Now we can track trends for four consecutive quarters,The overall accuracy can be stably maintained above 90%, this gives a great sense of security for development.
It can be said that it is based onBy correctly utilizing a data intelligence SaaS product like 'Overseas Fund Exploration,' the entire Blooming Jelly team has established a virtuous cycle of 'data-driven design' from top to bottom.: Verify design directions based on massive amounts of data, use data to support style selection and style finalization, and prepare with sufficient and accurate preliminary data to make clothing products better meet market demands, significantly increasing success rates.
As partners, we are also honored to provide a good working experience for the designer team of Blooming Jelly.They achieved improvements in both work efficiency and design quality through the use of 'Overseas Probe', once again proving the correctness of 'AI empowering the fashion industry'.
In the future, Haiwai Tankuan and Zhiyi Technology will continue to focus on technological innovation, using AI and big data to empower designers and brands with a smarter and more efficient design work experience. We will also strengthen communication with customers, deeply understand their actual needs and usage feedback, and continuously iterate and optimize our product services.
END
