With the recovery of the industry, the clothing consumer price index will rise by 1.33 percentage points at the beginning of 2023, which is expected to become a new turning point for the rebound. Combined with the "2023 Spring and Summer Tao Women's Wear Industry Trend White Paper" released by Zhiyi Technology, we have summarized the following major trends worth paying attention to:
✅ Style: Based on the main style proportion of Amoy women's clothing TOP5000 stores in 2022, mainly Korean, celebrity, simple, retro, and commuting.
✅ Price: 100-300 yuan is the core price segment of Tao women's clothing stores, representing brands such as UR, ONLY, etc. Brands with medium and high customer unit value will show a reverse growth trend in 2022.
✅ Customer group: The addition of the post-00s group has boosted consumption upgrades, and the increase in customer unit value has contributed more than 20%. Among them, at the beginning of the 90s, the topic of "cooking tea around the hearth" stimulated national popularity; The post-00s prefer live houses, bars, music festivals and other scenes to follow the hot girl style or BM style.
✅ Category: The key categories of 2023 spring and summer Tao women's clothing are T-shirts, dresses, slacks, etc. The key items in the secondary category are raglan sleeve T-shirts, parachute pants, etc. The key matching styles include rock babes, new Chinese style, exquisite relaxation, sweet girl high school, old money and so on.
⭕️ Click "Book a demo" to learn more about the product~
