Trend Interpretation | Say no to the blandness and discover the hot girls' favourite winter pieces
2022-01-07
Zhiyi Technology
The end of the year is approaching, and the cold wave is coming.
When faced with the dilemma of "temperature" and "demeanor", most girls will give priority to black, white and gray basic models to keep warm and safe.
But in the dreary winter, people sometimes need "unconventional" designs to stimulate the vision and dispel the dullness. Clothing brands can also take this opportunity to create a high-profile "hot girl style" and staggered to win customers.
Produced by Zhiyi Technology"Winter Spice Girls" Brand Analysis/Sales Analysis, from the brand, category, price band, popular style, group goods and other dimensions of inventory, a look at the most popular winter items for hot girls, and study the best-selling rules of these stores.
"Sweet and Cool Girl Style" We chose WOOHA, an independent design women's clothing brand founded in 2019, as the object of analysis.
The brand incorporates a rebellious spirit into its clothing designs, using a unique visual language inspired by the imagery of "red guns and black roses" to tell the double-faced nature of millennial girls, which is the best example of "sweet and cool hot girl style".
From September 2021 to January 2022,The top 3 sales of "WOOHA" are: dresses, sweaters, and short coats。
The sales volume of dresses accounted for the highest proportion, accounting for 21.73%; sweaters accounted for 19.88%; Short jackets, T-shirts and wool knitwear are also bestsellers.
In terms of sales, the main sales categories are still dresses, short coats and sweaters, accounting for 22.03%, 20.02% and 17.99% respectively.
From September 2021 to January 2022,The prices of "WOOHA" are mainly concentrated in the price range of 200-500 yuan, of which the first is the 300-400 yuan range, accounting for 34.45%, followed by the 200-300 yuan range, accounting for 34.07%.
It is worth noting that the category with the highest sales proportion of "WOOHA" - dresses has the highest sales proportion of 300-400 yuan, accounting for 58.43%, followed by the price range of 200-300 yuan, accounting for 26.58%.
Due to the positioning of "WOOHA", its store style is sweet and cool, sexy and casualThe brand's clothing often features bold color schemes, contrasting patchwork, irregular cuts, and deconstruction.
Analysis of popular items
Loose halterneck neck sweater, slim-fitting knitted skirt, and hot girl little fragrance jacket are respectively "WOOHA" with higher sales during the period from 2021.9 to 2022.1of threePopular items, among which the sales of loose halterneck sweaters exceeded 10,000.
Hot-selling color analysis
Judging from the color analysis of hot-selling clothing, during the period from 2021.9 to 2022.1Black accounted for the highest proportion of sales overallIn addition, affected by holiday wear, the red single product page has been selling well in the past 30 days, with dark red accounting for 6.37% and red accounting for 4.50%.
Source: Zhiyi
"IN MIMIFACE" is a sexy hot girl brand that focuses on light and mature style, mainly through popular elements such as off-the-shoulder, slit, waist cinching, and truncated design with elongated proportions to create a sense of sexy goddess atmosphere.
From September 2021 to January 2022,The top 3 sales of "IN MIMIFACE" are: dresses, fashion suits, and skirts。 Among them, the dress category accounted for 39.53%; Fashion suits and skirts accounted for 10.88% and 9.67% respectively, and categories such as sweaters and knitwear were also more popular.
In terms of sales, the main sales category of "IN MIMIFACE" is still dresses, accounting for 38.35%, followed by fashion suits and sweaters, accounting for 13.56% and 8.96% respectively.
From September 2021 to January 2022,The prices of the best-selling products in the "IN MIMIFACE" store are mainly concentrated in the price range of 50-300 yuan, the price band ranked first in the 100-200 yuan range, accounting for 61.6%, followed by the 200-300 yuan range, accounting for 16.67%.
The highest proportion of sales in the price band of the dress category is still 100-200 yuan, which is 76.49%, followed by the price range of 200-300 yuan, accounting for 15.04%.
Due to the positioning of "IN MIMIFACE" as a light and mature and sexy hot girl, thereforeof the storeThe main sales categories are dresses, fashion suits, skirts and sweaters。
Analysis of popular items
Puff sleeve knitted dress, sexy halterneck hip skirt, and sparkling crystal fishnet stockings with diamonds are the three popular items that "IN MIMIFACE" performed well during the 2021.9-2022.1 period.
Best-selling color analysis
"IN MIMIFACE" is currently on sale,The sales volume of cool and spicy black color accounted for the highest proportion, with a data of 54.95%, followed by white and off-white, accounting for 12.13% and 9.27% respectively.
"AGAM STUDIO" is a popular original and cost-effective temperament hot girl brand, focusing on the fusion of French sweetness and gentleness and fashionable athleisure urban pure desire wear, its clothing mostly uses fashion suits, truncated shapes, boat necklines and waist design and other popular elements.
From September 2021 to January 2022,The top 3 categories of "AGAM STUDIO" are: fashion suits, dresses, and sweaters, of which fashion suits accounted for 44.75%; Dresses accounted for 20.27%. In addition, sweaters, knitwear, and short coats are also selling well.
In terms of sales, the main sales category of "AGAM STUDIO" is still fashion suits, accounting for 40.28%, followed by dresses, accounting for 22.59%, sweaters and short coats accounting for 6.61% and 6.45% respectively.
From September 2021 to January 2022,The prices of the best-selling products at the "AGAM STUDIO" store are mainly concentrated in the price range of 100-400 yuan, the price band ranked first in the 200-300 yuan range, accounting for 52.33%, followed by the 300-400 yuan range, accounting for 30.89%.
Among them, the price band sales of hot-selling fashion suits accounted for the highest proportion in the range of 200-300 yuan, with a data of 62.92%, followed by the price range of 100-299 yuan, accounting for 20.88%.
The "AGAM STUDIO" store focuses on trendy, casual, and hot girl style, based on the sales proportion of best-selling categories.The composition of the group is also dominated by fashion suits, dresses and sweaters。
Analysis of popular items
The deconstructed sweatshirt set, the blue small fragrance suit, and the pure desire green knitted suit are the three popular items with high sales of "AGAM STUDIO" during the period from 2021.9 to 2022.1, and "suit" is the style keyword with the highest frequency.
Hot-selling color analysis
"AGAM STUDIO" has been on sale for the past 30 days.In addition to black, white and gray, blue-gray and blue series accounted for the highest proportion of sales, the data were 5.70% and 5.27%, respectively, followed by mustard green, accounting for 3.01%.
That's it for this time"Winter Spice Girls" Brand Analysis/Sales AnalysisMore about the fashion trend analysis of the apparel industry, clickRead the original article"You can get it by entering the official website of Zhiyi~
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