Trend Interpretation | Hit the "2022 Spring/Summer Dress Show" and look at the popular styles of Chanel and LV
2022-01-07
Zhiyi Technology
At the end of October, from2022春夏的纽约、伦敦、巴黎、米兰国际时装周The curtain has come to an end, in the case of Chanel, LV,Prada , Fendi and other big names represented by more than 300 shows,基本展示和决定了2022乃至2023年服装的颜色、款式、廓形、图案等流行趋势。
Today, we're going to base it on:Zhiyi big data，对2022春夏时装周里的"Dresses"展开具体分析，一同观测2022/23的连衣裙流行趋势。
fromZhiyi big dataThe observations are known to be in“2022/23春夏连衣裙秀场”The rising hot words, keywords“精致/奢华”The increase in popularity is most pronounced.
Besides“极简风格、无袖、性感、S型、前卫”等关键词也均有较明显的上升趋势，“浪漫淑女、棉麻、X型/A型、中长袖”等关键词则有下降趋势。
在风格方面，"Minimalist, sexy, avant-garde, ethnic, resort"等词汇的提及率越来越高，而”浪漫淑女风、棉麻文艺风”等关键词的热度均有下降。
In the recent Spring/Summer 2022 dress runway,黑白灰、大地色系和蓝色系Occupy the main venue of color, and the sum of the three accounts for a high proportion59.09%。
It is worth noting thatYellow, red and greenThese are the three major color palettes that are on the rise this season, making the dresses on the runway more distinctive than ever.
In the process of the development of human material life and spiritual life, color has always radiated a magical charm and formed the most important thing视觉交流形式, produced with humansEmotional resonance。
Especially at present, positive energy and hope have gradually become the sustenance in people's hearts. thereforeBeautiful, saturated yellow成为本季连衣裙秀场呈上升趋势最大的色系。
一直以来，红色系能给予人们强烈的感官刺激，象征着人类心中的能量和勇气。即使疫情仍在进行，且无法确定何时结束，但我们仍不缺乏对生命的热情和战胜疫情的信心。
潜移默化之中，设计师The courage to face the future is projected into the red color。
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在秀场上，我们的勇气则具象为千百条热情如火的红色连衣裙。Whether it is a bright phoenix wood red or a mellow red, it carries people's expectations and beliefs for a better future.
In the post-epidemic era,Pastoral style is still in full swing。 Due to the epidemic, people have lost the freedom to walk and go, and therefore they are full of stronger yearning and longing for nature.
thereupon田园感、自然气息、充满生机的绿色系依旧呈现较高上升趋势，自然、舒适、宁静、平和的希冀被设计师们寄托在了更多的绿色调里。
The silhouette of the garment is the first element of the style of the garment.
The silhouette, like the color, determines the overall impression of the garment, and is second only to the sensory sensation of the color, and above any local detail of the garment.
In the post-epidemic era, the home boom still has residual warmth.Dresses that are loose and comfortable are still in love。
The A-line skirt can perfectly show the advantages of the skirt, and this skirt version that can hide the flesh appears to have a graceful and slender waist, which is suitable for most girls to wear, and can be said to be a versatile style.
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The long A-line skirt is smart and elegant, and the short A-line skirt is playful and age-reducing, all of which give the dress a different sensory experience.
S型流畅的曲线造型在本季连衣裙系列中占据较高占比，且在本季秀场中呈现最大上升趋势。
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The wrap of the S-shaped dress shows off the charming figure, the short is slim and sexy and hot, and the long style is blessed with elegant temperament.
The X-type is the most feminine line type, which can best shape the feminine, sexy and elegant characteristics of women because it can tighten the waist and outline the curves of the female body.
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As a classic, the X-shape still dominates the silhouette of this season's dress runway.
服装图案作为服装的装饰纹样，不仅能直观表达设计师的设计思想与情感，体现其风格，亦能反映出时代的文化与特色。
As a form of beauty,Clothing patterns have unique craftsmanship and room for expression, and the color and silhouette of the clothing complement each other, in the use of the need to take into account the unity of artistry and practicality.
In the 2022 spring/summer dress show occasion series,围绕着图案主旋律最多的还是植物花卉。
Pastoral flowers, decorative flowers, watercolor flowers, etc., compete for beauty, they create the best elements of romantic women, with super decorative and multi-eyeball effects.
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The contrasting gradient is a standout feature in this season's dress pattern.
The embellishment of contrasting colors makes the simple clothing expressive and eye-catching; The gradient trend is still galloping in the fashion circle, and the silky transition between dark and light colors makes people feel the bloom of color on the clothing.
Striped ripples are a timeless classic on the runway.
Smooth line decoration, a sense of space from different angles, and regular or irregular sensory movement are the first choice for creating fashion items.
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Dresses are a key category developed every season and are a top priority. With this in mind,"Zhiyi" specializes in providing customers with a "dress zone".(Click.)Read More，进入“知衣”官网查看）
It is mainly divided into three parts:[Market Trends], [Selected Products] and [Selected Stores]。 Click here to dig into the trend styles of dresses in one stop.
This section contains:"Taobao Hot Words", "Fashion Style", "Fashion Trends"Three-part content.
You can see the hot search words, soaring words, new words and new trend words in each stage of the Taobao platform every week;
中可以看到每一星期时间段内的秀场流行风格、INS热门风格、小红书精选风格和档口风格词汇等；
You can visually see the latest dress trends and sales reports, and click "See More" in the upper right corner to reach directly"Industry Report"page to see the quarterly trend report of the Zhiyi platform.
Other than that[Market trendPotential】At the bottom of the page, you can go directly to the dresses section【精选商品】和【甄选店铺】。
This section is divided into 5 sections:新品速递、市场热卖、个性原创、近期预热和直播热卖。
可以筛选天猫或淘宝平台连衣裙的裙长、裙型、袖型、袖长、价格区间、品牌、其他属性高级选项等热销或最新款式价格等；
You can see the price of dress styles, such as dress sales, collections, or sales rankings in any time period;
"Personality Originality"
You can see the sales of the original merchants of personalized dresses, etc.;
You can see the sales of dresses during or after the pre-sale in a certain period of time, etc.;
You can see the sales of dresses on the live broadcast platform in any time period, etc.
甄选店铺 部分可以筛选出前一天、近7天或者近30天的Each store type on the Taobao/Tmall platform(红人店、平销店、单品爆款店、原创店等）、Each store style（港风、日系、韩系、国潮等）、不同粉丝数的、不同店铺等级等的店铺情况。
If you're right"Dresses"在2022/23的爆款流行元素感兴趣，点击文末Read Moreto enter“知衣”官网at"Dresses Zone"Get the latest and most professional fashion information and fashion trends at the first time.
The picture in this article is from the official website of Zhiyi, and the model picture is from the "show" in the "Zhifu" section of the official website of Zhiyi
