This session of 618, the sports market exploded, and even women's clothing had to "move". Zhiyi 618 special deposit list
2023-06-05
Zhiyi Technology
We all know that this year is the first year of full reopening, and it is also a key year for merchants' expectations to reach their peak. As the most important weather vane of the consumer market in the first half of the year, this year's 618 has naturally become a barometer to interpret the current market vitality and business competitiveness, which is highly anticipated.
Therefore, coinciding with the end of the first wave of Tmall 618 pre-sale deposit activities, Zhiyi Technology immediately released it"2023 Tmall 618 First Wave Pre-sale Deposit List"RightDuring the 5.26-5.31 pre-sale period, Tmall women's clothing, men's clothing, children's clothing, underwear/home wear, sportswear, women's shoes, and men's shoes are seven major industriesThe performance of deposit sales has been ranked, and the following are the details of the list:
[Women's Clothing List] Interpretation:
1. Among the 10 Tmall women's clothing stores on the list during this statistical period, more than half of them have a clothing index of more than 10,000. Among them, the "UR Official Flagship Store" achieved the highest value of more than 20,000, ranking first, followed by "moco Official Flagship Store" and "Evely Official Flagship".
2. Compared with the ranking of the TOP10 Tmall women's clothing stores at the time of 618 pre-sale in 2022, the rankings of "COS Official Flagship Store", "Dushu Flagship Store" and "edition Official Flagship Store" have increased the most.
3. It is worth noting that although the "Jiaoxia Official Flagship Store" and "Mitangerine Flagship Store", which focus on sunscreen and outdoor functions, are not among the top 10 stores, they have relied on their efforts in recent yearsbigHotThe concept of outdoor leisure and sun protection has also achieved good results in this 618.
4. Of the 10 Tmall women's clothing stores on the list, 6 of them are Zhiyi customers, namely UR, moco, ONLY, TeenieWeenie, Dushu and edition.
[Men's Clothing List] Interpretation:
1. Among the 10 Tmall stores on the list in the men's wear industry, the top three are "Uniqlo Official Flagship Store", "Heilan Home Official Flagship Store" and "JackJones Official Flagship Store".
2. Compared with the ranking performance of the TOP10 stores in 618 pre-sale in 2022, we noticed that 90% of the stores overlapped with this time, indicating that the pattern of Tmall men's head stores has a certain stability.
3. Among the 10 Tmall men's clothing stores on the list, 7 are Zhiyi customers, namely Heilan Home, JackJones, UR, GXG, Peacebird Men's Wear, Youngor, and Semir.
[Children's Clothing List] Interpretation:
1. The top three in the children's clothing industry are "Balabala's official flagship", "moodytiger flagship store" and "davebella flagship store".
2. With the men's clothing industry onlyThe index of "UNIQLO Official Flagship Store" exceeded 10,000The oligopoly effect is similar, and there are only TOP1 stores for children's clothing this time"BarabbasPull the official flagship"The index of Zhiyi exceeded 10,000 and reached 14,000.
3. Compared with the pre-sale ranking of 618 in 2022, the "moodytiger flagship store" focusing on children's clothing sportsIn the big hitUnder the sports trend, the ranking soared to TOP2, proving that the category covered by sports style is not limited to a single industry.
4. Balabala, davebella, minibla and teenieweeniekids in the TOP10 list are all customers of Zhiyi.
[Underwear/Loungewear List] Interpretation:
1. During this statistical period, there are 2 stores in the top 10 underwear/loungewear on Tmall with a clothing index of more than 10,000, namely "Bananain Banana Flagship Store" and "ubras Underwear Flagship Store".
2. COMPARED WITH THE RANKING PERFORMANCE OF 618 PRE-SALE IN 2022, THE "VICTORIA'S SECRET OFFICIAL FLAGSHIP STORE" AND "TOFFEE PIE FLAGSHIP STORE" HAVE INCREASED SIGNIFICANTLY.
3. Among the 10 Tmall underwear/loungewear stores on the list, Bananai, Ubras, Milk Candy Pie and Aimer are all Zhiyi customers.
[Sportswear List] Interpretation:
1. During the statistical period, a total of 3 stores in the sportswear industry exceeded 10,000 in terms of clothing index, of which the "NIKE Official Flagship Store" and "FILA Official Flagship Store" exceeded 20,000, both exceeding the highest value of the women's clothing industry.
2. It is worth noting that the highest index value of the head stores in the sportswear industry exceeds that of women's clothing, and the average index value of the TOP10 stores is also close to women's clothing, or due to the national sports boom.Consumers' enthusiasm for sportswear continues to rise, and the sportswear market is accelerating expansion and upgrading。
[Women's Shoes List] Interpretation:
1. A total of 2 stores in the women's footwear industry exceeded 10,000 in this statistical period, namely "Belle Official Flagship Store" and "CROCS Official Flagship Store".
2. "Hot Air Flagship Store" is the only brand on the list that is not mainly engaged in footwear products, and its excellent results show the effective layout of Hot Air in product design and sales, as well as the success of category synergy and business expansion.
3. Belle, skechers, Tianmeiyi and Hot Air on the list of the top 10 stores of Tmall women's shoes are all customers of Zhiyi.
[Men's Shoes List] Interpretation:
1. Compared with other industries such as women's wear, men's wear, and children's wear, the overall clothing index of the men's footwear industry is low, and the "kaalixto flagship store" index of TOP1 is 5535.
2. Compared with the women's shoe industry, the men's shoe industry emphasizes the attribute of "national tide/trendy brand", ranking first"Kaalixto flagship store" with the 8thThe best-selling items of the "OCAI flagship store" are all with“National tide / tide brand"Strong correlation.
3. Camel clothing is the only non-main footwear store in the list, and it is on the list with a strong presence in the men's shoe industry, which proves the success of its category development.
4. Among the TOP10 Tmall men's shoe stores on the list, Belle,Skechers, camel clothing, etc. are all customers of Zhiyi.
That's it for this time"2023 Tmall 618 First Wave Pre-sale Deposit List"More 618 rankings, you can pay attention in advance"Zhiyi Technology"WeChat public account, we will announce it one after another.
If you are interested in beauty and skin care/body/essential oils, makeup/perfume/beauty tools, outdoor/mountaineering/camping/travel goods, snacks/nuts/specialties, pets/pet food and supplies, milk powder/supplementary food/nutrition/snacks, kitchen appliances and other industries in this 618 promotion, you can pay attention"Alchemy Furnace E-commerce Information"WeChat public account.
