On the afternoon of June 28, it was hosted by Zhiyihui"Looking at the trend from the data, the trend of Double 11 clothing is predicted"The garment industry salon was held in the Yishang Chuanggu Center in Linping District, Hangzhou.
The scene of the event, from50 Commodity Director, Marketing Director, Design Director, and E-commerce General Manager of 50 apparel companiesand other industry elites gathered together to discuss "What are the impacts and opportunities brought by the large market environment to the development of clothing categories and precision styles in 2022?" "What did you do right with 618?" What did you miss?" Carry out in-depth exchanges and sharing on topics to explore new ideas for the growth of Double 11.
Activities by:知衣科技高级副总裁杨仁军At the beginning, as a special host, he first introduced Zhiyihui"Committed to building an elite social circle in the apparel industryThe original intention and positioning of the establishment. Then, he introduced the key word of the clothing industry - fast with the pain points of high inventory, difficult selection and high risk in the garment industry in recent years. In his view, the selection of models is a gamble for clothing merchants, and explosive models need to grasp the changes in the market and competitors in advance. The importance of data is increasing year by year, and major promotion nodes such as 618, Double 11, and Double 12 should be paid more attention.
Wu Hao, Director of Market Trends of Zhiyi TechnologyBased on the 618 performance of benchmark brands such as UR, MO&Co., Asuka and Shinshu, the title was brought to the table"Reading 618: How to Break the Growth of Double 11 Clothing"Wonderful sharing. In his speech, based on the store data monitored by Zhiyi, he analyzed that the key to UR's growth is that the core point of dresses, birds and new wine is the design trend of resort style. In addition, he pointed out that in this 618 promotion, new trends such as French tea break skirts and American light retro have appeared in clothing design, which are expected to attract more attention in the future.
at"Insight into the growth trend of 11.11 from data tools",Chen Shouhuang, Director of Product Operations of Zhiyi TechnologyTaking SHEIN as an example, we demonstrated the right way for a clothing company to apply data: through the combination of huge data and supply chain, so as to drive business growth. Chen Shouhuang emphasized that whether it is fashion trend prediction, market size analysis, and user demand analysis, each link needs to use data to verify and optimize the results in order to truly find a high-growth track.
In the subsequent discussion and Q&A session, in response to everyone's question "How to ensure the continuity of the trend from 618 to Double 11?" The lecturer answered specific questions from the perspectives of data growth and show trends, and started a new round of discussion with them.
In the exchange and thinking at the event site, Zhiyihui"Looking at the trend from the data, the trend of Double 11 clothing is predicted"The Hangzhou station of the clothing industry salon has come to an end, and the sharing of 618 clothing brands in 2022 has also come to an end for the time being.
Friends who missed this Hangzhou station do not have to regret, in the future, Zhiyihui will continue to launch a series of online and offline activities, with big data as the starting point, and explore and seek more imagination space for AI to help the clothing industry, so stay tuned~
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