On the afternoon of January 13, byThe first offline clothing industry salon hosted by Zhiyihui - "New Interpretation of Trendy New Popular Brands"Hangzhou Station was held at Hangzhou Bay Information Port.
Group photo of some guests at the event
The event brought together many elites in the clothing industry, starting from the decryption of the popular path of trendy brands, and surrounded them togetherIndustry insights, data mining, fashion trendsand other hot topics have been exchanged and shared in depth, using objective data to interpret artistic design, discover best-selling models, and tap popular trends.
At present, the apparel market is showing a moderate recovery trend, consumption reform has directly promoted the development of the industry, and digital transformation has become the core driving force for the high-quality development of the apparel industry in line with the trend of the times. Based on this, clothing brands have taken advantage of itDigitalization, informatization, and intelligenceand other new technologies to improve operational efficiency, and tap new opportunities for the future development of apparel brands by accurately capturing changes in consumer demand, creating national tide elements, and optimizing supply chain logistics.
Yang Renjun, senior vice president of Zhiyi Technology
The opening of the event,Yang Renjun, senior vice president of Zhiyi TechnologyAs a special host, I introduced the organizer of this event——ZhiyihuiCommitted to creating an elite social circle in the apparel industryAdhering to the original intention of sharing high-quality and professional information about the apparel industry, it aims to help apparel practitioners gain insight into future trends and promote the development of the entire apparel industry. Based on this, Yang Renjun introduced the topic with the pain points faced by the garment industry in recent years, such as difficulty in selection and high risk, and believedAt present, the key word in the clothing industry is "fast", fast fashion, fast traffic change, fast style change. Choosing a model is like gambling, and you need to grasp the market changes and competitor changes in advance to select the popular model.This requires data to back it up.
Wu Hao, Director of Market Trends of Zhiyi Technology
Wu Hao, Director of Market Trends of Zhiyi TechnologyTaking the trendy brand as an example, it was unveiled at the eventThe mystery of the popularity of trendy brands。Wu Hao emphasized that fashion brands can effectively analyze the brand and grasp the needs of users through official clothing recommendations. Brands can fully grasp customer psychology through trend transformation, keeping up with first-tier brand trends, localization transformation, production and sales structure, and excellent visual merchandising. At the same time, Internet celebrity brands attach great importance to the marketing communication of self-media platforms, and offline stores attach importance to visual experience.Fashion trends have shifted from being driven by chance to being data-driven。
Chen Shouhuang, Director of Product Operations of Zhiyi Technology
Chen Shouhuang, Director of Product Operations of Zhiyi TechnologyIn the "How to use data to mine good moneyIn the sharing, we have an in-depth analysis of the method of data mining. Chen Shouhuang mentioned that the pain point that clothing brands are most concerned about today is the long selection cycle and the lack of data support.Qualified selections require qualified data。 Chen Shouhuang believes that data plays a role in understanding e-commerce trends and future fashion trends in the selection, and the basis of selection is to do a good job in category planning first, and at the same time to understand the trend changes in subdivision attributes, through data mining similar types of bloggers, find styles, and then carry out facelifts, combined with Taobao Tmall hot search keywords to understand consumer wishes, and optimize sales review and summary after the facelift.
Heartwarming afternoon tea break
At the end of the event, there was an interactive dialogue session for everyone.Blockers in digitized selectionA heated discussion was launched, and new sparks of ideas burst out in the exchange and thinking, which won bursts of applause from the audience.
In the wonderful sharing of the lecturers,Zhiyihui's "Tide Rises, New Popularity, New Interpretation, New Interpretation" Garment Industry Salon Hangzhou Station is coming to an endThrough the authoritative interpretation of dry goods and the collision of diversified thinking, we have gained a lot.
In the future, Zhiyihui will continue to launch a series of online and offline activities, taking big data as the starting point, sharing and discussing market data, explosive mining, trend analysis, supply chain solutions and other wonderful content with practitioners in the apparel industry, so stay tuned~
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