In the spring of 2023, the temperature will rise, and the most fashionable and practical versatile item for cross-season wear-suit will re-enter the clothing market stage.
Produced by Zhiyi Technology"Suits Industry Insights & Trend Analysis - Fall/Winter 2023/24 Women's Suits Category White Paper", by parsing the big cardsShows & E-commerceMarket sales data to analyze trends, as a reference for the design and selection of new season suits.
Key points of this article
*Note: This article is excerpted from "Suit Industry Insights & Trend Analysis"
Runway suitsProportion analysis
Based on the 2023/24 autumn and winter women's show coat category data compiled by Zhiyi Technology, the proportion of the western clothing category ranks TOP2, with a data of 24.91%.
Observing the change trend of key outerwear categories, it is found thatThe proportion of the western clothing category in the autumn and winter shows in the past three seasons has continued to rise, the specific value is 20.48%-22.04%-24.91%.
In addition, another category that has shown an upward trend in the outerwear category in the past three seasons is shawls/capes.On the contrary, the proportion of jackets and down jackets/padded clothing in the autumn and winter shows has a clear year-on-year downward trend; The proportion of coats/coats and jackets has remained basically stable in the autumn/winter women's fashion runways in the past three seasons.
Among the key LOOKS of the show represented by the blazer, minimalism, urban casual, elegant commuting, reckless and glamorous, subversive and sexy can all be usedThe focus of the designer's attention.
Runway suitsColor trends
According to the color analysis of the women's clothing category in the 2023/24 autumn and winter women's wear show, the basic color system of black, white and gray still accounts for the largest proportion, with more than 1/3 of the data reaching 34.15%, of whichShadow grey is the accent color that rises this season。
The top 2 suits in this season are earth colors, accounting for 25.29%, and an increase of 11.8% year-on-year.
Among the colorful outfits, blue outfits account for the largest proportion, followed by purple and red, but they all have varying degrees of downward trends.
Looking at the overall trend change of the color of the west, it is found that the upward trend of green, pink, earth tone and white color is the most obvious, and several monochrome -Dark pine green, begonia pink, parchment beige, dark bright whiteIt will be a key reference color for the autumn and winter markets.
Runway suitsSilhouette trends
Analyzing the silhouettes of the women's wear category in the 2023/24 autumn/winter women's runway, it is found that H-shaped clothing accounts for the largest proportion this season, followed by X-shaped silhouettes, with a slight year-on-year increase, ranking among the top 2 key silhouettes of this season's suits.
Comparing the trend of the proportion of silhouettes in Western clothing in recent years, I notedAsymmetrical designs saw the highest year-on-year increase, the data reached 25.49%, which should be highly concerned by designers。 In addition, the truncated type and T-type are also trend points worth paying attention to.
Runway suitsFabric trends
According to the fabric analysis of the women's wear category in the autumn/winter 2023/24 show, it is found that traditional formal wear fabrics, with a proportion of 70%, are still the absolute king of this season, and basically remain stable; followed by woolen fabrics, accounting for 25.00%, with little year-on-year change.
Observe the trend change of the fabric and noticeSuede fabrics have increased significantly more frequently on the runway this season, a year-on-year increase of 211.11%, which can be used as a focus of designers on fabrics.
Corduroy, silk/silk, velvet and tweed are also trending fabrics in the Western Wear category.
Runway suitsPattern trends
Based on the image recognition of Zhiyi Technology, the pattern of the women's clothing category in the autumn and winter 2023/24 women's wear show is analyzedThis season's checked/quilted pattern accounts for the largest proportion of clothing, and the proportion remained basically stable compared with previous years.
followed by stripes/ripples and contrasting/gradient patterns, accounting for about 20%, and there was also a slight upward trend year-on-year.Another key pattern that deserves the attention of designers is plants and flowers, which accounted for 17.78% of the season, up 14.95% year-on-year.
In addition, compared with the previous quarter,Smudge and polka dot patterns are the two fastest-rising trend points in the pattern dimension。
Runway suitsProcess/detail trends
From the perspective of craftsmanship/detail dimensions of suits, the 2022/23 Fall/Winter Womenswear Show is in the Western Wear categoryContrasting stitching accounts for the largest proportion of Western clothing, not only reached 30.83%, but also increased by 15.77% over last year, in which the specific performance of the process/details is:Splicing of foreign materials。
This season's outfitsAnother craft/detail worth paying attention to is appliqué embroidery, the specific performance is dominated by single flowers, an increase of 25.01% year-on-year, which is the largest trend, and the proportion has rushed to TOP6 this season.
The design points with a more obvious year-on-year decline include ruffle decoration and pleated design.
Suit marketSales trends
Zhiyi Technology intercepted the sales of clothing on the Tao platform during the half-year period from August 2022 to January 2023, and analyzed that the overall sales volume declined compared with 2021, and only the sales in October increased year-on-year.
As a cross-season hit, the sales performance of the suit category is greatly affected by the season.From August to November, it is the most marketable, with an average monthly sales of about 550 million yuan。 However, after entering December to January 23, monthly sales fell to about 200 million yuan.
Overall, suit sales during the statistical period were relatively stable in the same quarter, while suit sales fluctuated significantly in the same period of the previous year.
Suit marketTmall TOP5 brand
In the past six months, Tmall's key brands in the apparel category include MO&Co./Moanke, THEORY, and EDITION with medium and high customer unit prices, as well as ZARA and Yimuzi flagship stores with medium and low customer unit prices.
Zhiyi Technology analyzed the Tmall sales trends of the five major brands from 2022.08 to 2023.01 as a sample and found that:
1) The peak sales of MO&Co. were concentrated in October, and the peak monthly sales of its equipment reached 15 million yuan;
2) THEORY'S PEAK SALES ARE CONCENTRATED IN NOVEMBER, EDITION AND IMUZI ARE BOTH PEAK SALES PERIODS FOR WESTERN CLOTHING IN OCTOBER AND NOVEMBER, WHILE ZARA'S WESTERN CLOTHING IS MAINLY SOLD IN THE NOVEMBER-DECEMBER PERIOD.
Suit marketTaobao TOP5 brand
During the period from 2022.08 to 2023.01, the key brands sold in Taobao's clothing category include CHICJOC and KEIGAN with medium and high customer unit prices, as well as MISS BURDE, Meiyang and MIXD/Miding with medium and low customer unit prices.
According to the analysis of the sales trend of Taobao TOP5 brands from 2022.08 to 2023.01, it is found that:
1) CHICJOC's sales fluctuated the most, with a trough in early September, but then increased rapidly, reaching a peak in December, when sales reached 6.5 million yuan.
2) The sales trend of the studio and Miss Bird is the most similar;
3) The sales of clothing at the stores peaked in October and then fell rapidly.
Suit marketHigh-growth brand (dark horse)
According to the sales of clothing-related brands/stores in the past six months, among the stores with soaring sales of clothing, to:Lanxia's flagship store has the largest year-on-year growth, with a data of 10,000% , and the sales of western clothing are also the highest among the key black horse stores in this period (3.8 million yuan).
In addition, in the list of black horse stores, the stores represented by the Newlink flagship store, Aileen Chou private clothing store, and ANNXstudio original store have a strong sense of design, pay attention to originality, and are relatively niche.
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