Douyin blogger: Teacher Xiao Xiaosha
In terms of the number of Douyin followers630w+target"Teacher Xiao Xiaosha" is an example, we noticed that she has created an entrepreneurial woman for herself+在读硕士形象，日常带货商品是与人设契合度较高的优雅轻奢和气质通勤类女装。
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From the category analysis chart of the store, it can be seen that the main sales category of Xiao Xiaosha in November is woolen jackets, accounting for 37.39% of sales, followed by leggings, wool knitwear and vest suspenders and other categories. Among them, the sales of leggings accounted for 15.57%, and woolen knitwear accounted for 9.29%.
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According to the price band analysis chart, the price band that ranks first in sales is in the range of 50-100 yuan, accounting for 38.09%, followed by the range of 100-200 yuan and the range of 300-400 yuan.
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According to the cooperation analysis chart, the main small stores cooperated with it are "N28 Online Store" and "THE NORNS", of which "N28 Online Store" accounted for 44.17% and "THE NORNS" accounted for 13.58%; The main cooperative brands are N°28, THE NORS/Norn and Yilian.
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According to the analysis chart of commodity sales, 42.63% of the single product sales of Xiao Xiaosha's Douyin goods in November were in the range of 1-50,000 yuan, and 19.84% of the single product sales were more than 100,000 yuan.
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Observe the analysis of its TOP10 single products in November, Mr. XiaoxiaoshaIt has a strong ability to carry goods in clothing categories such as coats and basic bottoms。
Vintage diary women's clothing
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From the store category analysis chart, it can be seen that the main sales categories of retro diary national style women's clothing in November are dresses and down jackets, accounting for 26.36% and 13.38% of sales respectively, followed by T-shirts, skirts and other categories, of which T-shirt sales accounted for 8.78%.
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According to the price band analysis chart, the price band that ranks first in sales is in the range of 600-700 yuan, accounting for 16.57%, followed by the price range of 200-300 yuan and 400-500 yuan.
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According to the cooperation analysis chart in November, the live broadcast room mainly sells women's clothing in two stores, its own brand "Retro Diary National Style Women's Clothing" and "Retro Diary Xiangyun Yarn", accounting for 62.89% and 35.58% of sales respectively.
Source:Zhiyi
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From the analysis chart of commodity sales, it can be seen that 11.02% of the products of retro diary national style women's clothing in November were in the sales range of 1-50,000 yuan, and 4.27% of the goods were sold more than 100,000 yuan.
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Observing the analysis of its TOP10 items in November, the cheongsam is a popular style in the live broadcast room of retro diary national style women's clothing, no matter whatCheongsam-style tops, cheongsam-style dresses or cheongsam-style T-shirts all have high salesIn addition, embroidered items also performed well. It shows that the audience in the live broadcast room has a strong consumption preference for style design.
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【往期精选】
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