On October 15, 2025, Tmall's Double 11 officially started the pre-sale deposit payment phase, which is earlier than last year.
Yesterday, AlibabaThe authorities announced the results of the first day of Tmall's Double 11 pre-sale on October 15, highlighting that in the first hour of the pre-sale, 35 brands exceeded 100 million yuan in sales, and 1,802 brands saw double growth.……
Today, Zhiyi Technology released2025 Tmall Double 11 First Day FavoritesRanking (Women's Clothing Stores)）》，Counted the total number of new favorites added for all individual items in major women's clothing stores on October 15. ThroughThe relationship between the number of favorites and salesA general positive correlation demonstrates consumer intentions, hoping to provide professionals in the fashion industry with an important reference for leading brand trends.
[Ranking List Analysis]
1. The top 3 women's clothing stores in terms of the number of favorites on the 15th are 'Xuezhongfei Official Flagship Store,' 'Uniqlo Official Flagship Store,' and 'Sancai Official Flagship Store.'
2. In the 'Xuezhongfei Official Flagship Store', among the products available for deposit pre-sale, the item 'Xuezhongfei 25 Autumn New Men's and Women's Children's Parent-Child Lightweight Down Vest / Lightweight Inner Layer for Easy Layering, Starting at 59 Yuan' has the best reservation and collection data, and the store's bestsellers are all concentrated in the down jacket category.
Snow Flying Top 3 Reserved Items
3. The top three pre-order favorites in the 'UNIQLO Official Flagship Store' are long-sleeve T-shirts, leggings, and underwear, with prices mainly concentrated in the 79–149 yuan range.
UNIQLO's Top 3 Pre-Order Items
4. The TOP 3 items of the 'Sancai Official Flagship Store' are two knitted tops and a pair of jeans, with product titles emphasizing [Price Protection for Double 11 · Refund if Bought Expensively] and anti-pilling.
Top 3 Tricolor Pre-Order Items
5. This list also features the 'Kailiou Fashion Flagship Store' and 'MardiMercredi Flagship Store' as newly listed shops, both focusing on a girlish style.
Kellyou booked the top 3 items
MardiMercredi Top 3 Best-Selling Items
More Double 11 Rankings
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