Tmall's "Mid-Year Start" first day list released! Exclusive to the whole network!
2024-05-21
Zhiyi Technology
After the official announcement of the cancellation of the pre-sale,May 20 at 8 p.m., deputiesThe first shot of 2024 Tmall 618 has officially started by the "good start in the middle of the year"!
Zhiyi Technology will be released"2024 Tmall "Mid-Year Start" First Day Clothing Store RankingRightWomen's clothing, men's clothing, children's clothing, underwear/loungewear, sportswearand other 5 major industries on May 20Sales data is collated as a reference for the latest apparel market trends.
*Note: The ranking is based on the "Zhiyi Index", which is weighted by the inventory of all the sales performance (including customer unit price, sales volume, sales, collections, etc.) of Tmall stores in the industry at 5.20. For more 618 data, please pay attention to:
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Here are the details of the list:
1.The top 3 women's clothing stores are:"UNIQLO Official Flagship Store","UR Official Flagship Store" with"MOCO Official Flagship Store";
2. From the perspective of the "clothing index", women's clothingThe competitiveness of the top stores is still far awayBetter than men's clothing, children's clothing and underwear loungewear and other others, yesclothingPillar representatives of the industry;
3. Compare with last year'sTmall 618 women's clothing store TOP10(Click on the blue word to jump to read),50% of the store listings have changed,"Meiyang", "SINSIN Flagship Store", "Bananain Banana Flagship Store" and "Langzi Official Flagship Store"All of them are the top 10 newcomers to women's clothing stores;
4. The 10 Tmall women's clothing stores on the list60% of them are cooperative customers, UR, MO&Co., TeenieWeenie, SINSIN, Bananai and Langzi.
1."UNIQLO Official Flagship Store" is once again after winning the TOP1 of the Tmall women's clothing store listWon the TOP1 of Tmall men's clothing stores,"Heilan Home Official Flagship Store" and "Peacebird Men's Flagship Store" are the 2nd and 3rd respectively;
2. According to the "Zhiyi Index",The sales of the "UNIQLO Official Flagship Store" are among the men's clothing storeshas a big advantage,illustrateIn the field of men's wear, UNIQLO's first-day brand appeal and influence have certain advantages；
4. It is worth noting that the "RALPH LAUREN Official Flagship Store" follows"2023 Tmall Double 11 Pre-sale List"(Click on the blue word to jump to read.)）After being on the list again,It shows that the polo shirt items that are influenced by the seasonal trend keywords such as retro college style and light sports, and the popular women's clothing style of women's "MIU series" have continued to the men's wear market；
5. 70% of the men's clothing store list are Zhiyi customers, including Heilan House、Peacebird menswear、GXG、Sema, Navi Kel, etc.
1. After winning the championship of all Tmall children's clothing stores in 618 and Double 11 in 2022 and 2023 in a row, "Balabala Official Flagship" once again won the TOP1 Tmall children's clothing store with a "good start in the middle of the year" in 2024, explainingTmall children's clothing has been an oligopoly for a long time；
2. TOP2 is "davebella flagship store", TOP3 is "pawinpaw flagship store"; It is worth noting that the "Burberry Official Flagship Store" is on the list as a representative store of luxury goods with high customer unit price.or related to the concept of refined parenting of the younger generation of parents，The price is no moreis the most sensitive buying factor, while comfortable qualityPay more attention to the appearance and fashion of the product;
3. In addition to balabala, which dominates the TOP1 list all year round, davebella, peacebird children's clothing, pawinpaw, and teenieweenieAll of them are Zhiyi customers.
1."ubras underwear flagship store" has a great advantageWon the TOP1 of Tmall children's underwear/home wear stores，"Bananain Banana Flagship Store" and "VICTORIA'S SECRET Official Flagship Store" are the 2nd and 3rd places.
2.Compared with the previously released promotion list,"Modern Years Flagship Store" and "Shuyang Flagship Store" are new stores;"Bananain Bananai Flagship Store" also ranked 9th on the list of Tmall women's clothing stores；
3. Bananai, Amour, There is a Tree, Manifin, Victoria's Secret, etc. on the listAll of them are Zhiyi customers.
1. In the sportswear industry, the "FILA Official Flagship Store" once again won the TOP1 on the first day of the "Mid-Year Good Start" after Double 11, followed by "lululemon Official Flagship Store" and "NIKE Official Flagship Store";
2. "JORDAN Official Flagship Store" was listed in the TOP10 for the first time,Outstanding performance。
That's it"2024 Tmall "Mid-Year Start" First Day Clothing Store RankingAll of the content, follow【Zhiyi Technology] publicnumberWe will have more 618 inventory content broadcasts!
In addition, there are 618 lists of beauty and skin care/body/essential oils, makeup/perfume/beauty tools, outdoor/mountaineering/camping/travel supplies, snacks/nuts/specialties, milk powder/supplementary food/nutrition/snacks, kitchen appliances and other industries, which can be followed【Alchemy Furnace E-commerce Information】WeChat public account.
