Foreseeing China's brand building with numbers | The "2023 China Fashion Industry Brand Conference" came to a successful conclusion
November 29, 2023"2023 China Fashion Industry Brand Conference" hosted by Zhiyi Technology and YingmoHeld in Hangzhou, dozens of heavyweight guests, including Wu Qingye, Executive Vice President of Winner Fashion Group, Long Di, Independent Director of MaxMara Asia Pacific, Zhang Sijian, CEO of Conxu Capital, Fu Song, CEO of Yamashita Arimatsu, Feng Guang, CEO of Secret Fan, and Chen Yehuai, founder and chief designer of Grace Chen brand, attended the scene and shared their wonderful views with hundreds of audiences.
As one of the initiators of this conference,Zheng Zeyu, founder and CEO of Zhiyi Technology, also delivered a keynote speech on "Technology Journey: Digital Construction of Chinese Brands" at the scene。
Zheng Zeyu believes that today's garment industry is facing three major problems: excess inventory, difficult to find explosive models and fierce homogenization competition, which puts forward higher requirements and challenges for brand building. With the help of digital technology, these pain points can be effectively solved, and the agility and accuracy of enterprise decision-making can be improved.
For example, SHEIN and Belle, the "king of Chinese shoes", have achieved more accurate market demand and consumer trend prediction through data analysis, so as to accurately control production and inventory levels, and improve the process efficiency and responsiveness of the entire production chain from demand mining, design management to marketing and promotion.
Zheng Zeyu said that the empowering role of digital technology in the apparel industry cannot be ignored, and with the advent of AIGC, the entire apparel industry will usher in unprecedented new changes and opportunities.
Combined with the release of Zhiyi Technology this yearThe apparel industry model - FASHION DIFFUSIONNow you only need to manually filter the "design features", and you can automatically generate detailed style pictures in batches, assisting designers to improve design efficiency and innovation ability, and greatly improve work efficiency in scenarios such as style finding, facelifting, and batch design.
In Zheng Zeyu's view,AIGC is a revolutionary new entry point for the apparel industry.Through the integration of data-based trend analysis and artistic creation, it can help brands improve design efficiency and accuracy, thereby enhancing the overall competitiveness of brand building.
As an artificial intelligence company committed to "AI helps the apparel industry", Zhiyi Technology has seized the opportunity in the digital wave, and has relied on core technical capabilities such as image recognition, data mining, and intelligent recommendation for many years.It has independently developed a series of data intelligence SaaS products in the apparel industry, such as Zhiyi, Zhiqian, Shake Clothes, and MeinianIn terms of assisting apparel brands to gain insight into fashion trends and explore popular styles, it has served thousands of fashion brands and platforms such as UR, Vipshop, Ayazhi, Trendy, Peacebird, Ubras, Golis, Bananai, etc., and is an excellent enterprise representative of the digitally empowered apparel industry.
We believe that at a time when digitalization has become a necessity for enterprise infrastructure in the new era, the AI power of Zhiyi Technology will bring a steady stream of help to the apparel industry, which is also the most certain thing in all our uncertainties about the future.
Here, we welcome Zhiyi customers to come to the early experienceFASHION DIFFUSIONThe latest features, valuable suggestions for better AI empowerment~
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