Starting! The first wave of Tmall 618 in the clothing industry is the most complete list!
2023-06-05
Zhiyi Technology
Tmall 618, known as "the largest investment in history", the first wave slowly came to an end.
Previously, Zhiyi Technology had released5.26-5.31 Tmall store deposit ranking(Click on the blue word to jump to read)Today we count618 The first wave of the full cycle (5.26-6.3) of the clothing industry store rankings。
*Note: The ranking is based on the "Zhiyi Index", which is weighted by the deposit, balance payment and spot sales performance (customer unit price, sales volume, sales, etc.) of Tmall stores in the five major industries of women's wear, men's wear, children's wear, underwear and home wear, and sportswear during the period from 5.26 to 6.3.
Here are the details of the list:
1. During the first wave of activities on 5.26-6.3 Tmall 618, the top 10 women's clothingThe store is not only all intellectualThe index exceeded 10,000, and the average exceeded 20,000, which illustratesWomen's clothing still has an absolute market share in the entire large clothing industry, which cannot be shaken in the short term。
2. The "UR Official Flagship Store" ranked first with a Zhiyi Index of 38,000, which was a big advantage compared to the "Uniqlo Official Flagship Store" ranked second and the "Moco Official Flagship Store" ranked third.
3. Compared with the same period last year, 90% of the list of stores on the list this year is repeated.It shows that the pattern of Tmall women's head store has a certain stability.
1."UNIQLO Official Flagship Store" and "Heilan Home Official Flagship Store" are the only two stores on Tmall Men's Wear with a clothing index exceeding 10,000 during the statistical period, among which the TOP1 "UNIQLO Official Flagship Store" is the numerical ratioTOP2"The official flag of Heilan HouseShip shopTwice as much.
2. Year-on-year comparison,The rankings of "UR Official Flagship Store" and "Lilang Official Flagship Store" jumped upbig, not only entered the TOP10 list of Tmall men's clothing stores for the first time, but also"UR Official Flagship Store" ranked 6th.
1. In the ranking of children's clothing stores, "Balabala Official Flagship" won the TOP1 after 618 and Double 11 in 2022, and is the only store in the children's clothing industry with a clothing index of more than 20,000, and at the same time opened an index gap of more than 20,000 with 50% of the stores on the list.
2. Year-on-year comparison,"moodytiger flagship store" focusing on children's clothingUnder the trend of hot sports,The ranking has soared from 10th last year to 2nd today.prove2023 is a sporty year, and it's not just limited to men's and women's clothing。
【Underwear and loungewear】
1. A total of 5 stores on the underwear and home wear list have a clothing index of more than 10,000, and the top twoThe "Bananain Banana Flagship Store" and the "ubras Lingerie Flagship Store" reached 35,000 and 34,000 respectively.
2.Compared to the previous releaseDeposit list(Click on the blue word to jump to read)，"Luckmeey Lucky Cotton Flagship Store" is the latecomer, the ranking jumped 6 places, and for the first time it entered the list and rankedArticle 8.
1. "FILA Official Flagship Store" and "NIKE Official Flagship Store" have an index of over 40,000Won this timeAll costumesindustryThe highest value of the clothing index TOP2 surpassed the first place in women's clothing"UR Official Flagship Store".
2. It is worth noting that80% of the stores on the Tmall sportswear list have a clothing index of more than 10,000It is the industry with the best sales performance in the apparel industry except for women's clothing, which proves the hot sports market with data.
That's it2023 apparel industryTmall 618 first waveStore leaderboardsMore 618 rankings, you can pay attention in advance"Zhiyi Technology"WeChat public account, we will announce it one after another.
In addition, beauty and skin care/body/essential oils, makeup/perfume/beauty tools, outdoor/mountaineering/camping/travel goods, snacks/nuts/specialties, pets/pet food and supplies, milk powder/supplementary food/nutrition/snacks, kitchen appliances and other industries are interested"Alchemy Furnace E-commerce Information"WeChat public account.
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