The average monthly GMV exceeds 10 million, and Taobao has 8 years of real experience in finding money from the owner of an old clothing store
2024-12-24
Zhiyi Technology
Recently, Zhiyi Technology visited a Taobao store in Jiangsu, Zhejiang and Shanghai, and chatted in detail with their manager, Brother K, about the selection process of clothing in his store in recent years.
From the conversation, we roughly understand that Brother K's store focuses on Korean simple men's and women's clothing style, which can be calledIt is the backbone of Taobao Korean stores。 Since the opening of the store in 2017,The average monthly GMV of the store is stable at more than 10 million。
The selection and opening of the entire store are responsible for the design team led by the manager Brother K, who is good at drawing inspiration from social media at home and abroad, and the current team number does not exceed 10 people.
The content materials to be shared in this issue of Zhiyi Technology are all based onBrother K and his design team reported after using "Zhicai" for 3 months, about the specific troubles encountered by Brother K in the process of selecting and opening the money, and the solutions he adopted. I hope that these experience sharing can be helpful to everyone's daily design work~
Background: Brother K requires each designer in the team to see 400-500 pictures per week, submit 100 pictures a week, and reach a 20% pass rate to be considered qualified. These clothing styles from various social media channels are mainly used to support new demand for a single inventory every two months.
Question Readme:In order to cope with the number of four or five hundred pictures per week, we could only brush some social media apps in various fragmented breaks, such as Xiaohongshu in China and INS abroad.
But it's not a way to rely on brushing like this, for example, I often can't find the new ones I want in the Xiaohongshu APP, which is very time-consuming and laborious. Because Xiaohongshu's search results are generally sorted by default, the effect is better, but Xiaohongshu will rank last year's, or earlier, first, which is a new style.
If I change to the latest chronological order, I feel that the styles in the picture are not so good-looking, not the style I want, and they don't have that sense of atmosphere. For example, when I recently wanted to find a padded clothes with a sense of atmosphere, it was quite difficult to find.
Solution:I'm here[Style] of the [Style]solves this trouble, according to my specific needs "Xiaohongshu notes on the content of the picture released in December this year for cotton clothes" in turn, you can see itLots of target notesI can also sort by likes, favorites, interactions, and collection times.
Source:KnowProduct interface
There's another way to be in[List] of [Knowing]After choosing various conditions, such asCategory, blogger style, yesterday's listThese, I can directly see a large number of note cases with very good data, and if I don't see satisfaction, I will adjust the dimension of filtering, and there will always be a few good ones.
Source:KnowProduct interface
Question Readme:Usually I brush posts on INS, mostly based on pushes, although I usually brush those target style bloggers, INS push is quite accurate,But if you want to search for styles directly, INS basically can't search for style content.
Sometimes I will brush up on a post that is particularly in line with the style, and I want to look for the hot topics linked below the post, but often because of the language barrier, I can't understand the languages of other countries, and I don't know what the specific meaning of those topics is, so I can only read a lot of content that doesn't match the clothes in a daze.
Solution:Like my previous friends, I was too[Style] of the [Style]But my target platform is INS, and the target blogger region is South Korea.
Source:KnowProduct interface
After the basic screening, I can be very soonI read the relatively high-quality Korean-related posts included in Zhiqian at one time, every day at work while eating breakfast and scrolling, you can read the latest posts updated by these bloggers.
Source:KnowProduct interface
There's a lazy way to do thatLook at the "topic" of the official collation of the ZhiqianFor example, this week's updated high street trend, cityboy these styles, are more in line with our needs to find a model, which is generally a collection of recent high-quality pictures of the same style, no longer care about those incomprehensible foreign language topics on INS.
Question Readme:In addition to the brands pushed by INS and Xiaohongshu, I usually read reports or article recommendations from Trend Network, such as the new brands mentioned in WGSN, and I will search separately to see the latest new models. However, the number of brands that are suitable for my store style is relatively small, and some brands are still relatively unpopular in China, there is no official website/account or platform to settle in, it is quite difficult to find money, and there are fewer high-definition style pictures.
Solution:I am3 months ago, because a friend recommended contact【Zhimoney】Yes, he said that it was very convenient to look at the money. It took me a while and found out【Apparel Site】This module is quite in demand for me.
Source:Know the product interface
takeW Concept and MUSINSA, they are like a collection store for buyers, collecting thousands of various niche clothing brands in Korea, so after the [clothing site] function was launched, it suddenly met the needs of me who couldn't find a new brand before, and it was okayLet me see more creative designs。
And after I choose the site, I can also filter the category, fabric, color, etc., for example, recently we are opening a winter coat, I can choose multiple coat styles at one time to read them all, and I don't have to worry about the structure and classification of clothing on each foreign website, so I don't have to worry about not understanding Korean.
Best of all, if I like a site, I can see themAll historical items and shelf timesWhether it's a new model that has just been put on the shelves, or an old model that has been taken off the shelves, what can inspire me is a good model.
Source:KnowHome
And also[Know] firstThe page will be pushedRecommend brands and bloggers on social media at home and abroadI observed for a while and found that the recommended blogger content is still very good, and I can find some brands and influencers that match the tone of our store, and I will also transfer it to our designers for reference.
That's it for the user stories of this follow-up. Through the conversation with Brother K and the design team, we clearly felt themIn the past three months, there have been significant and positive changes in the work of looking at and selecting fundsAt the same time, their horizons are no longer limited, and their way of thinking has been further improved.
Next, Zhiyi Technology will also review according to the latest collected customer needs, and continue to develop more practical functions and products, so stay tuned~
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