Tao brand exclusive secret: the secret of increasing the efficiency of finding money by 50% and the hit rate of popular models by 30%!

Fashion design is a job that requires innovation and inspiration, but not all ideas come out of nowhere. In fact, it is often said that "Designers spend 70% of their time sorting out needs and accumulating materials, and only 30% of their time is spent on designThis sentence really speaks to the normal work of designers.

In addition to understanding the needs, designers generally have to spend a lot of time accumulating various materials, including styles, colors, fabrics and patterns, as well as constantly learning and researching the latest developments in the industry and competitors, and gradually enrich their design ideas.

These workflows, collectively known as "finding money", are an integral part of garment design. An efficient way to find money is often an indispensable condition for designers to create high-quality work.

Previously, Zhiyi Technology visitedAn independent brand company with nearly 20 designers, with their designersLisa talks more about the garment development process.During the communication, Lisa confided in us some of the problems that we often encounter in our design work, and most of these problems are related to the inefficiency of finding money.

It is understood that Lisa's brand is mainly engaged in Tao clothing, and the design department will be at the beginning of the modelBrowse a large number of social media style pictures such as INS and Xiaohongshu, often will someRunways, big foreign brands or niche emerging brandsAs a channel for finding money.

Therefore, in Lisa's daily work, designers often have to log in, search and browse the style pictures of various APPs, and then download, upload, organize, package... to find and never miss out on the latest creative inspiration in the industry. It is precisely this seemingly easy process of finding money that actually has many "pain points".

On the one hand, when designers browse overseas style pictures such as INS and Pinterest, they generally need to use third-party services to access them normally, butFrequent operations can easily lead to account bans。 After "sacrificing" several numbers, Lisa's department had to change services several times, which once again increased the complexity of daily money searching.

When browsing posts, Lisa is limited by the INS platform, and they can only swipe through the list of subscriptions and the details page of the blogger, and they can't choose a specific date to view all the post images, nor can they know which subscriptions are available at the first timeof bloggers updated the pictures, and even the posts pushed on the homepage are not necessarily the latest.Pictures can only be saved one by one.The technique is extremely rudimentary and extremely inefficient。

When looking for a model on the domestic Xiaohongshu, when the designer finally finds a style picture with reference value, it is always becauseOfficial watermarks are very limited to use。 If a post contains multiple images, they won't be able to download them in bulk yet. To make matters worse, the Little Red Book pictureUploading and downloading will compress the image quality, resulting in blurry images after enlargement, and the design details cannot be seen clearly.

On the other hand, foreign clothing brands generally release the latest styles on multiple platforms, such as:Official website, INS, e-commerce website, etc., Lisa will inevitably have omissions when collecting, and the clarity of the pictures is also insufficient, which is difficultSee the details or use it to develop a new style.

In general, there are four main demands for them to find money:

First, I hope to get the style pictures of the brand on multiple platforms in one page;

The second is to download high-definition large images without watermarks in batches, including multiple platforms such as Xiaohongshu or INS, and there is no limit to the number of downloads and speed;

Third, you can get the latest style pictures at home and abroad such as INS and show shows for the first time;

The fourth is to meet their needs for accurate finding, such as screening a certain category, style, region or shelf time.

In response to their pain points in finding money, Zhiyi Technology recommended it"Zhiqian", a SaaS tool that can quickly discover fashion trends and inspiration, which is just the right solution to all their problems.

First of allstylePicture of the viewViewing and downloading issues。

Whether it is online Xiaohongshu and Dewu, offline order fairs and stalls, or overseas INS, N-A-P, the [Zhifang-Style] page relies on 10 source channels,Directly meet the needs of "one page to see the updated styles of all channels".。

For example, the brand's new/pre-sale style, there is no need to manually search through the brand's official website or store one brand by one, it is easy to find it in [Know-Style-Brand Pre-sale].Get the new styles and time of major brands in batches。Or directly search for CELINE, MSGM and other brand names, you can browse the latest pictures on the shelves of the brand.

Importantly, aboveAll image sources display official high-definition pictures, which support batch collection and download。 For example, if you need to get the latest updated outfit pictures of Xiaohongshu, you can select "Xiaohongshu" as the source of the image on the [Know-Style] page, including street photography and wholesale market style pictures, which can be equally easily obtained.

And then there'sFind money accuratelyproblems.

[Knowing] includedAll posts and pictures have AI images to intelligently identify clothing categoriesFor example, there are coats, tops, skirts, pants and other categories, and they are also subdivided into suspenders, skirts, vests, knitted pullovers, denim skirts, etc., which is convenient for quick directional screening of post content and greatly improves the efficiency of finding money.

Includes updated pictures of all INS or Xiaohongshu bloggers who have subscribed, outside the categoryFiltering by criteria such as design elements and release time is supported, you can also realize the latest release, the most likes yesterday, the most likes in the last 3 days, etc.You can even find the popular styles from last year or earlier by selecting the time range,It greatly reduces the time cost of the designer to find money.

If the designer wants to increase the subscription of bloggers from different countries and regions such as Japanese and Korean style, French style, European and American style, etc., they only need to select the corresponding region and requirements in [Zhiqian - Blogger], such as style, skin color, number of fans and industryDig into the treasure bloggers who haven't subscribed with one click, Xiaohongshu looks for the same person.

For example, the designer's brand is a young lady's clothing route, and you can select [INS-Korea-Lady Style-Brand-Number of Fans] to screen out a number of Korean niche brands that not only meet the aesthetics of Chinese women, but also are frequently updated, and more accurately dig out the design inspiration that others don't know.

At the same time, the money is knownAll filters can be saved with one clickIt is convenient for designers to get started quickly every day and avoid meaningless repetitive operations.

And alsoThe latest runway trendsproblems.

As mentioned above, the problem of updating big brands and bloggers can be solved through [style-brand pre-sale]; INS/Xiaohongshu bloggers can also browse in bulk in [Subscription].

The restThe latest release style of the show can be realized in the two sections of "Show" and "Report".The difference is that the "show" is all show maps, while the "report" is all the analysis of the show maps.

On the [Show] page, know the moneyBe the first to update the show photos and videos of Paris, Milan and other fashion weeks, and support the filter of each season, region and brand, for example, if you want to find GUCCI's latest fashion week show book, search directly into the book.

The show gallery page not only supports the screening of categories and design elements, but also provides data analysis functions to intelligently identify popular keywords, colors, categories and details of the season, and efficiently integrate key brand trends.

On the Reports page, there isZhiyi Technology's professional trend team outputs trend reports every monthSo far, there have been hundreds of popular analysis reports in different dimensions, including inventory of the shows in each quarter, such as "2024 Spring/Summer Men's Sacai Show Analysis", "2023/24 Paris Fashion Week Color Analysis Report", "2024 Spring/Summer Men's Fashion Week: Key Patterns", etc., summarizing the latest show trends in the form of data analysis and providing inspiration for designers to find styles.

atLisDepartment AUsed onefor a while[Knowing.]] post, Zhiyi Technology contacted Lisa again to communicate with her about her recent experience in finding money:

"It's trueIt has greatly improved our money search efficiencyDuring this time, in addition to being relatively smooth in finding money, we also cultivated the thinking of looking at data, the number of interactions with various posts recorded on the money, the shelf time and price of products, etc., saving a lot of trouble. ”

"For me, my favorite is to find the treasure bloggers of INS Xiaohongshu at home and abroad and some niche cutting-edge brands, and some of the designs really inspire me a lot."

"No need to fool through various apps and websites, it's very convenient, probablyImproved the efficiency of finding funds by 50%.I have more time to focus on design. ”

"I have increased the payment rate to my superiors, and the whole department,The explosion rate should have increased by 30%。”

For the wider range of designers, Lisa's story is not just about discovering a solution to find a model efficiently.The deeper thinking is how we can use tools to improve work efficiency in today's information overload.Let the designer focus on the design, and truly maximize the meaning of "designer".。

What we said at the beginning"Designers spend 70% of their time sorting out needs and accumulating materials, and only 30% of their time is spent on designButThe future, why can't it be"70% of the time is spent on design"What?

Finally, if you want to know more"Know-how"function and apply for a trial, you can scan the QR code below, we will contact you as soon as possible~

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