With a daily sales of 100,000 pieces of Xingyu clothing, the efficiency and cooperation depend on it to →
2024-07-20
Zhiyi Technology
When we search for the word "collaboration", the explanation given by the encyclopedia is: "Collaboration refers to the coordination and cooperation between departments and between individuals in the process of goal implementation." It generally includes collaboration in resources, technology, cooperation, and information".
TheoreticalThe reason is very easy to understand, but when it comes to the actual project, it seems that there are always unsatisfactory points.It is difficult to have good "collaboration" to make people feel comfortable, whether it is between superiors and subordinates, or between peers and departments。
Recently, Zhiyi Technology visitedXingyu clothing, a veteran Hangzhou women's clothing founded in 2010, sit down with their costume designer and talk face-to-face about those "collaborative" things.
It is understood that Xingyu Clothing owns several women's clothing brands such as MOHO &MO Mohan Yimei, XWI Xinwei, IHIMI Haimi, SR Shiran, etc., and has opened e-commerce sales online on more than ten platforms such as Taobao, Pinduoduo, and Vipshop.
In addition to conventional channels, Xingyu Clothing also foresaw the future development potential of the private domain in 2019 before the epidemic, and took the lead in entering the game and realizing itIt has doubled for three consecutive years, setting a good result of 100,000 daily sales。
On the one hand, there is a strong growth momentum of multi-brand and multi-channel going hand in hand, and on the other hand, there is the heavy pressure of design under the huge business demand, so that Xingyu clothingThe supporting set was formed a nearA team of 40 professional designersHe is responsible for a large number of original costume designs on a daily basis.
However, such a large team of designers also makes the daily work of Xingyu clothing design department fall into the dilemma of inefficient collaboration, such as:
1. Each designer should find at least 20 style pictures per day, either mobile phone storage or link search, one by one compressed picture package, and then send it to the leader, and then send it back after the leader reviews it;
2. The leader has to face dozens of people's message notifications and review the selection package one by one，It is inevitable that the part will be missed, so that the designer's waiting time for reply will be extended and fall into passivity;
3. The style picture package occupies a lot of memory on the mobile phone/desktop, and it is troublesome and time-consuming to transfer back and forth between multiple people;
4. Multi-brand designers choose their own models, and the situation of colliding models occasionally occurs, and designers need to manually check the duplicate with their own memory to avoid repeated development;
……
The above scenes are all the real pain points encountered by designers in the process of collaboration, from department leaders to new designers.The collaboration process of the entire apparel design department is still in the initial state of "mutual file transfer", and there is no visual and quantitative standardNot to mention the clarity, size, source, and remarks of each designer's selection picture, even the leaders themselves cannot guarantee the timeliness and certainty of the review.
That's itThis results in a huge waste of resources, even if each person is inefficient for 1 hour per day, the entire department will lose 40 man-hours。 Especially in the highly seasonal clothing industry, every new season opens,Time is the lifeline, and missing an important moment can damage a brand's sales for an entire quarter or even its long-term development, and young brands are more likely to collapse and face survival.
And the source of everything is probably just a waste of meaningless resources caused by inefficient collaboration, who says it's not a pity.
In June 2022, Xingyu clothing began to be used"Beauty" – an intelligent style management and online collaboration tool for apparel design and selection teams。
What is the experience of using it for more than a year, you can directly quote the original words of Xingyu clothing designer to summarize:
“Meinian has become a part of our daily work。”
Specifically, "Meinian" brought to Xingyu clothing designersstyleImage collection, image management, and collaboration efficiencyThree aspects of improvement.
The efficiency of style image collection has been improved
After accessing the "Meinian" plug-in, users can open Taobao, Xiaohongshu, Baidu Pictures and other webpages in the browser, and right-click to collect or take screenshots to deposit them into the "Inspiration Collection" of Meinian, which is supportedNative pixelsGuaranteed HD picture quality, andNo need to download and save to local,Dramatically frees up hard drives and desktop storage.
It is worth noting that all collected style pictures support batch upload to the cloud.Ensure real-time synchronization between web and web terminals, log in to view.
occupyFeedback from the designer of Xingyu clothing,They have developed the habit of collecting style pictures through "Meinian" every day，Some like to use the web to visit Taobao and INS at work, and some like to use the fragmented time at night to brush the intelligent recommendation on the APP.
At the same time, when using "Meinian" to collect style pictures, you can make relevant notes on the title and inspiration points, which is more beautiful and efficient than self-prepared documentation or picture text editing, and the collection time and source of automatic recording can also help designers to do a good job of induction and sorting to a certain extent.
If the collected style picture is from Zhiyi products (Zhiyi, Zhiqian, Shake Yi, Zhixiaohong, etc.), you can even jump to the original picture link at any time, so that you can view more style information at any time.
Image management and retrieval experience are optimized
In the face of the follow-up management of pictures, "Meinian" relies on image recognition technology to intelligently identify the styles, colors, silhouettes and processes that are concentrated in inspiration, and supports the futureSame footageHave multiple custom labels.
For example, when collecting a dress, it is automatically/customized with multiple tags such as "medium and high customer unit price", "chiffon", "H-shape", "2023 spring and summer", "ruffles", "florals", etc., and if you want to retrieve the pictures of dresses you have collected in the later stage, you can quickly find the style you need directly through the text title or label and the collection time.
The search scope can include titles, descriptions, colors and attributes, and you can also filter the status of style pictures, such as to be made, in progress, proofed, etc., to avoid repeated design or wrong selection.
Over time, "beautiful thoughts" will remainBased on past collection preferences, it intelligently recommends similar and identical models on multiple platforms, as another channel for designers to find money, or a source of inspiration.
A qualitative leap in collaboration efficiency
When it came to the review process, the designers of Xingyu clothing gave us feedback on the timeliness of collaboration and review in the previous workflow.
Because dozens of designers in the department need to send picture packages to the leaders every day, they can't accurately and timely know whether their selections are seen by the leaders, nor do they know what stage the leaders' review has reached, and they are often in a passive situation of waiting for a reply.
From the perspective of leaders, being bombarded with dozens of picture packages and hundreds of pictures in one day, the pressure of reviewing the funds should not be underestimated, and it takes a lot of energy just to send picture packages point-to-point.
After accessing "Meinian", designers only need to include the target style pictures into the inspiration set with set permissions when collecting, and then let the members with review permissions start the review process, which is no longer limited by time and space.Online review on the web and APP anytime and anywhere。
In terms of standardizing the review process, as long as it is a "beautiful idea" inspiration set, designers can freely set the scope of collaboration and create selection/review tasksCustomize the review hierarchy and designate reviewers to understand the progress and completion of the review in real time。
Leaders can review batches at a unified time after the designers have submitted, and can box comments and comments on the material during the review, and the system will automatically remind how many have passed.If the review is not passed, you can also add a reason for rejection.So that the money selector, the reviewer, and other members of the design team can get full and timely communicationto avoid repeating back and forth within social software.
In addition, the visual, multi-level sharing and collaboration function can also provide convenience for other designers in the department, such as viewing their recent selections to avoid collisions, or allowing new designers to quickly understand the brand's design style when they join the company.
meantimeOptionspersontargetBehavioral data such as the collection time and the reviewer's review time will also be recorded in the style detailsPrecipitate backups.
As forThe daily assessment of the team members and the review progress of the leaderAfter having "Meinian", it can also be presented intuitively and digitally, including the collection of members, collection time, audit progress, as well as statistics of members' selection contributions, selection pass rate and other indicators, which is convenient for the entire department to improve efficiency management.
asnowstarYuzu costumesThe designers of the "BeautyThe use of "Meinian" has become more and more proficient, and the selection and review of "Meinian" has become a part of their daily design work.
In the ever-increasingFlexible and efficient online design collaboration, the star pomelo clothing also followedImproved between superiors and subordinates, and between peersInformationtransparentdegree withEfficiency, not only digitalizationIt retains the design assets of the entire company, and also invisibly helps designers strengthen their overall perception and helps to control the style.
As a matter of factSuch as star grapefruitDressed like thisThere are many more brand customers.selfZhiyi TechnologySince taking root in the apparel industry in 2018, we have independently developed a series of data intelligence SaaS products in the apparel industry, such as Zhiyi, Zhiqian, Meinian, Shake Yi, and Zhixiaohong, serving thousands of fashion brands such as UR, Ayazhi, Peacebird, and Bananai.
Countless successful application cases make us happy and more convinced"The power of data drives the growth of the entire apparel design industryIn the future, we will work with more clothing brands to find a higher upper limit of efficiency and explore more new possibilities for AI to help the apparel industry.
