At present, the garment industry is facing opportunities and challenges, the rapid development of Internet of Things technology, is breaking the industrial boundaries, the integration of different industries has given birth to a new ecology, opening the garment industry "deep network" 3.0 era. Digital empowerment is changing the apparel industry model by challenging old R&D management models and unlocking new opportunities.
知衣科技致力于AI助力服装行业，将人工智能和数据挖掘领域的前沿技术转化为服装行业生产力，截至目前，已经服务2000+的客户，赋能众多服装品牌。今天小编要分享的合作案例——Fast fishIt is one of our in-depth partners, and this year, Zhiyi has started the second year of cooperation with Kuaiyu, which will be iteratively upgraded on the basis of the previous cooperation to help improve Kuaiyu's digital selection capabilities.
Introduction of cooperative customers
快鱼服饰是中国领先的平价时尚休闲服品牌。2002年快鱼服饰创立于浙江省杭州市，“FASTFISH快鱼”是其品牌；经过十数年的高速发展，快鱼品牌店铺已经基本覆盖全国近千城镇，截止目前门店数量达2000余家。快鱼服饰以“国际流行时尚，国民平价消费”作为品牌的定位，赢得了数千万城镇年轻大众化消费群体的喜爱。
Pain points and needs
快鱼的顾客是一群“精明”的时尚消费者。在服装消费方面，他们是极致的平实主义者，不盲目追所谓高端时尚，注重实穿性和舒适性，追求时尚度与性价比的兼顾，同时，在渠道方面，快鱼非常注重消费者体验的便捷性。Therefore, how to discover the secondary market and cost-effective hot models, and how to analyze the market trend through multiple dimensions such as fabrics, materials, and price bands have always been a matter of great importance to Kuaiyu.
主要应用场景+产品介绍
By covering 400,000 stores and more than 100 million products, Zhiyi has created the most complete library of Tao clothing products, and at the same time, based on the industry, category, fabric, color and other attributes of the style, the blogger Kuaiyu's products and buyer team are looking for market hits more quickly.
Custom price band functionalityIt also helps the Kuaiyu team to find styles that meet the brand positioning and public needs in a more directional way, and accurately discover the current hot sales and new styles in the target market.
Provided by Zhiyi监控中心，帮助快鱼将感兴趣的店铺及竞争对手的热销及新品聚合在一个页面查看，大大提高了团队每日查看竞争对手数据及看款选款的效率。并且能够及时追踪竞店新品上新和款式预热，让快鱼做到对全网最新款式信息的实时掌控。
知衣在Industry insight capabilitiesIt provides analysis content in multiple dimensions such as categories, attributes, brands, and price bands, which meets the data analysis needs of Kuaiyu in different time periods and different scenarios, and also supports the export of analysis data, which greatly facilitates Kuaiyu to carry out data secondary processing.
In addition to the pre-sale dynamics of competitors, Zhiyi also provided市场预售商品数据，及时把握市场预售动态，发现市场未来趋势。
Zhiyi has launched it using image recognition technology and big data analysis capabilitiesNew product intelligent test functionBy uploading style pictures, Kuaiyu can quickly find out the number of similar models on the current market, how many related stores sell the same product, and what is the price range of hot sales, so as to assist the Kuaiyu team to complete the style pricing strategy more accurately.
At the same time, the new product intelligent test is also providedAnalysis of the market sales trend and new trend of the style，上传图片一键测款，快速了解目标款式的市场机会。
With the help of the massive e-commerce data provided by Zhiyi, through the Hot list, soaring sales list and Tao hot word listAttention, the Kuaiyu team can keep abreast of the current market hits and popular words that users pay attention to, and help the team fully understand the market situation.
同时在原有的INS、微博、秀场、零售市场等多渠道外，知款More than 10 million of them were collected小红书的服装款式图片，也让快鱼可以通过品类、风格、颜色及款式设计要素精准快速的发现更多的时尚社区、大牌潮流及市场款式。
In addition to the e-commerce data of the Tao system, Zhiyi is based on 15W Douyin clothing experts and 2000W goods to create the most comprehensiveDouyin clothing analysis platform, to assist Kuaiyu to discover market trends from the Douyin live streaming market.
Based on the in-depth understanding of the apparel industry, Zhiyi subdivides the clothing category of Douyin, so that Kuaiyu can dig deep into different industries and categories of DouyinApparel market trends。
Results
Since the successful cooperation with Kuaiyu in April 2020, the Zhiyi team has been providing Kuaiyu with a very "dependent" service for more than a year. At the same time, Zhiyi's strong products and warm services have also been highly recognized by the Kuaiyu team.
合作期间知衣通过行业大盘帮助快鱼依据行业市场销量进行全盘数据分析，根据风格、年龄段、属性、价格段等多种属性维度全面分析，从数据采集到数据整理，有效的提高商品部门获取数据及分析数据的效率。
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