"22-23 Spring/Summer" is the most noteworthy pattern design, light retro style is coming| Trend interpretation
2022-01-05
Zhiyi Technology
As the global epidemic gradually stabilizes and can be controlled, the "2022-23 Spring/Summer" shows have finally returned to offline, and major brands that have been holding back for a year have shown off their housekeeping skills, not only giving the audience an unparalleled visual impact, but alsoWhile revealing the brand's unique philosophy, it will lead the next season's fashion。
Pattern is one of the most important carriers of clothing design, which is a decorative method, a design style, and an aesthetic expression.Through the brand and the show, these patterns build an ideal lifestyle with aesthetics.Over the years, it has been influencing and driving the change of fashion, and it has stimulated the consumption and production of the clothing industry。
Therefore, Zhiyi analyzes the patterns that have appeared in the "T-shirt/sweatshirt" in the recent show to look forward to the new aesthetic imagination in the future.
Looking at the overall clothing pattern performance,The overall trend is light and retro。
Based on data, Zhiyi focuses on "22-23 Spring/Summer"Runwayon allT-shirts/sweatshirtsThe style expands the pattern analysis and discovers"Text pattern" and "contrast/gradient" are the most popular among brands, accounting for more than 38.8% and 20.04% respectively on the show, and the sum of the two alone accounts for half of the clothing patterns.
In addition, compared with previous years,Flora and fauna and cartoon motifsThere is also an upward trend in the occurrence of .
Based on the runway performances of Gucci, Balenciaga, MM6 Maison Margiela, LACOSTE and many others, we found that they are particularly fond of using different patterns to highlight different styles:
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The use of creative text typography patterns to convey their own personality and attitude, concise but not lose the sense of design;
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Gucci brings clothes to life with a modern twist of botanical and floral prints;
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The checkerboard is mostly presented in the show costumes through size changes, distortions, irregularities, etc., and the popularity continues unabated;
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The brand's iconic logo pattern is expected to continue to be popular this season, which is beneficial to brand publicity and promotion while following the trend.
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Hand-drawn illustrations are becoming more and more widely used as decorative elements, and exquisite paintings contain fascinating and wonderful stories, which are quite interesting;
Recommended pattern: Museum of Natural History
The abundant plant and floral elements reflect a strong and upward breath of life, and the designer's deconstruction, reorganization, and flexible application have given a deeper interpretation and interpretation, making the natural history museum series of patterns more touching in the post-epidemic era.
Recommended pattern: Logo
The brand's logo can be said to be its most intuitive label and symbol. Therefore, the logo logo on the clothing is the brand's attitude towards the trend and absolute confidence in itself. nowMore and more brands are committed to creating their own "logo exposure culture", often through various permutations and combinations, to make the clothing in a more fashionable way.
Recommended pattern: Checkerboard
Since the beginning of 2021, checkerboard has often appeared in major shows and brand new models, and it is also a new popular element recently. Due to the strong color conflict of the checkerboard, it is more flamboyant, individual and eye-catching than other checkered patterns.
Recommended pattern: Animal illustration
Animals can bring humans back to the true emotional experience, and the designer amplifies a special attribute of animals in the form of illustrations to convey specific cognitive emotions, sometimes trendy, sometimes soft and cute, sometimes fresh, sometimes retro.
Recommended Pattern: Text Poster
The avant-garde and cool text poster pattern with great attitude expression was full of presence on the runway, and the creative text poster arrangement showed the designer's new thinking about the world, injecting a stronger and sharper sense of power into the brand.
Recommended pattern: Vintage pattern
Retro nostalgia is back. When some retro flavor blends with modern fashion factor,Whether it is a gorgeous and bright print, an abstract and mysterious hand-painted, or a gorgeous and romantic classical element, all of them show a striking and tense self-expression.
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