Founded in 1997, Zhuoshang Apparel is a fashion industry company integrating design, production, marketing, logistics and informatization. It has many well-known clothing brands such as 3COLOUR, IBUDU, LEISURE, U&U and so on. The sales network covers more than 30 provinces, municipalities and autonomous regions across the country.
One.
Data & Trend Design Services
Rational big data analysis
By collecting the product data of the benchmark store, the portrait is locked, and the field is subdivided into: region, style, age group, preference, occasion, etc. At the same time, at the big data level, it is locked in: custom time period, category sales structure, category sales structure, color proportion of each category, price band distribution of each category, distribution of different colors and price bands of the same category, fabric and composition and other dimensions, so as to rationally understand customer benchmarking positioning.
Understand customer positioning and needs
Based on industry big data, combined with the popular elements of fashion platforms such as shows, ins, and Xiaohongshu, the supply chain of Zhiyi provides corresponding services from planning plans, design artwork, surface and accessories information, technology, plate making, paper patterns to ready-to-wear, and helps Zhuoshang improve the popularity rate.
Two.
Style recommendation service
1v1 service
Designers have a deep understanding of Zhuoshang's demand for style resources and recommend styles.Select and match styles from original franchises, big data hits, trend designs, etc., and do a good job of exhibition hall display and collocation in advance, and invite customers to choose models.In addition, based on rational big data analysis, Zhiyi established an exclusive data file for Zhuoshang, screened out the styles that met the positioning, and recommended the styles with high conversion rate to customers.
Personalized service
Zhiyi will timely convey the fashion trends and new design points of positioning matching to Zhuoshang to help it obtain more industry trend information; At the same time, the new fabrics in 2023 were recommended for Zhuoshang, and suggestions on the selection of fabrics and accessories were given according to the fashion trends to help customers obtain new fabric information in a timely manner.
Three.
Production services
High-speed, high-quality and lean production
Focusing on the flexibility of production lines and achieving high-speed, high-quality and lean production, Zhiyi Supply Chain is a one-stop digital clothing supply chain platform from data to design to production.
At present, Zhiyi already hasFirst-hand material resources 2000, first-hand factory resources 5000,It fully meets the production needs of Zhuoshang, realizes large-scale on-demand production, improves production efficiency and shortens delivery time. In the production process, quality control personnel control quality standards in real time to meet customers' quality needs for clothing with "high standards, high quality and high efficiency".
Through big data industry insights and data analysis capabilities, Zhiyi helps Zhuoshang to keep abreast of the new situation of benchmark stores, pre-sale styles, collection volume and sales of various categories. The styles recommended by Zhiyi are well recognized by Zhuoshang, and the large-scale on-demand production also helps it effectively reduce costs and help Zhuoshang's business value to grow efficiently.
