As a bridge, we provide a high-quality art commercialization environment for a large number of top artists, art institutions and modern designers at home and abroad. The platform has reached strategic cooperation with art institutions and copyright centers such as the Rockefeller Art Fund, the European Art Alliance Association, and Bazaar Art, providing copyright owners and knowledge producers with complete one-stop "digital" IP licensing operation services such as copyright registration, licensing transactions, and market rights protection.
Recently, Zhiyi Supply Chain has reached a cooperation with the Kaiyi Leven IP authorized trading platform, and Zhiyi designers can use the platform's IP co-branded patterns for style development.At present, the design department of Zhiyi has developed 49 IP co-branded models.It includes a series of artworks by the Dutch post-impressionist painter Van Gogh, representative works of Picasso, the founder of the Cubist school, and paintings by the Norwegian expressionist painter Edvard Munch; co-branded with the steampunk style works of young artist Xiang Zheqing; Co-branded with the original national tide IP of illustrator Candy Skin, etc., the co-branded pattern is used by designers in newly developed T-shirts, sweatshirts, and down jackets.Since July, the new IP co-branded models have been released one after another and have been displayed in the offline exhibition hall.
The new design of IP co-branding has been praised by many customers.The e-commerce customer who has cooperated with Yi* Clothing said,IP co-branded styles can enrich the style composition of the brand.With the characteristics of IP itself, it can attract more diverse consumer groups； In terms of product pricing, live streaming customers **preferred to mention,IP co-branding has more premium space, and the price of IP co-branded models in the customer's live broadcast room is 30-50% higher than that of ordinary styles, and the sales volume is considerable；In addition, the IP co-branded model relies on its own strong IP attributes and popularity to attract traffic in the live broadcast room.The customer attracted many new fans to watch and place orders during the live broadcast of the IP co-branded model, which effectively reached a wider customer base, increased the popularity of the live broadcast room, and increased sales.
In recent years, IP co-branding has developed rapidly and swept many circles, and has become one of the most popular market behaviors for brands from all walks of life. In the apparel industry, IP co-branding has become a powerful force for brands to connect with young consumer groups, and wearing IP co-branding on the body has become a new fashion trend and has been popular among a new generation of young consumers.
According to the interpretation of the development of the fashion IP industry in 2021 in the "2021 Global Fashion IP White Paper", Generation Z (digital "natives" born from 1995 to 2009) is becoming the main force in consumption upgrading.45% of Gen Z said that they would impulsively spend money for fashion IP co-branding and buy products that they don't need for the time being; More than 30% of Gen Z are more inclined to buy co-branded models when buying similar items; Nearly 40% of Gen Z have the habit of collecting co-branded products; In the past year, nearly 50% of Gen Zers have purchased 3-4 joint items. They value the shopping experience, care about consumer taste, and are willing to pay for IP co-branding with high customer unit price.
According to Tmall Apparel data, in 2020, the sales of Tmall Apparel IP licensed products increased by 60% year-on-year, and the number of IP product transactions increased by 58%;The premium of the top 10 IP product categories is more than 70% higher than that of similar products of the same merchants.IP co-branding is more competitive and selling point than ordinary styles, helping clothing brands to improve the profit margin of their products and make transactions at high customer unit prices.
For the fast-changing garment industry, there will be a large number of new styles and trends every quarter, month and week, and clothing from planning and design to mass production and sales must follow a fixed cycle. The successful application of IP co-branding in the apparel industry has helped apparel brands solve the problems of insufficient novelty and single product structure, and injected a large number of fresh elements into clothing.In addition, due to the IP itself with its own traffic base and fan groups, IP co-branded clothing is easier to spread and accept, attracting more diverse consumer groups and greatly increasing the probability of popular models.
Since July, the Zhiyi design team has successively developed 49 IP co-branded styles, IP has been used in the embroidery and printing patterns of T-shirts, sweatshirts and down jackets, and the completed IP co-branded styles have been displayed and matched in the offline exhibition hall.
