Zhiyi | Help the digital transformation of Wuhan clothing
2022-06-28
Zhiyi supply chain
For a long time, Wuhan has become an important garment production base and wholesale center in China by virtue of its convenient transportation, large-scale factory resources, solid industrial clusters and other advantages, and "Hanpai clothing" is well-known in the north and south of the country. However, since the epidemic, the development of Hanpai clothing brands has encountered a bottleneck that is difficult to break through, taking the leading enterprises of local commerce and trade as an example, affected by the epidemic, the sales of offline stores have dropped sharply, and the measures of live streaming have still achieved little results.
In March 2022, in order to effectively understand the needs of local clothing brands in Wuhan and provide targeted services, Hu Yuting, founder of Hangzhou Zhiyi Supply Chain and SVP of Zhiyi Technology, Chen Xiangfeng, Supply Chain Director, and Zheng Mingguo, Commercial Director, went to Wuhan to conduct research, visited more than 30 representative clothing brands and factories in Panlong City and Hanchuan, Wuhan, and conducted in-depth exchanges with the heads of leading local clothing enterprises to discuss solutions to current industry problems.
In the survey, it was found that the problems that generally plagued local garment companies were: 1. Affected by the epidemic, the sales volume of offline stores fell sharply, resulting in a backlog of inventory and occupying a large amount of the company's operating funds; Second, the design lacks rational data support, relies too much on human judgment, blindly opens and the style is homogeneous, and lacks competitiveness; 3. Invest high R&D costs but fail to achieve the expected results, and the design efficiency is low; Fourth, the sales channel is traditional and single, and there is an urgent need to expand new sales channels.
Zhiyi 1 billion big data covers all fashion-related data including e-commerce platforms, brand shows, ins, and Xiaohongshu, with 1 million new style data added every day. With core technologies such as image recognition, data mining, and algorithm recommendation, it provides data support and trend prediction for apparel brands, helps apparel brands gain insight into industry data and consumer needs, and grasp clothing trend changes in real time. At present, Zhiyi has cooperated with Peacebird,More than 2,000 clothing brands, celebrities, anchors, etc., including Ayazhi Group and UR。
50,000+ years of updated styles
At present, there are 50 in-service designers and 100 pattern designers in the supply chain, and 50,000 new models are updated every year. From the design draft to the pattern proofing, each sample is managed by the internal pattern room system and the sample system, and the design, pattern making and proofing processes are operated online, and the progress of the sample production can be queried in real time. The status of each garment in storage, warehousing, recoloring, and lending is systematically presented, which greatly improves the efficiency of style management.
3000+ material dealer resources & 5000 factory resources
In order to further optimize the flexible and fast response of the supply chain, the Zhiyi supply chain has efficiently integrated the existing resources. The 3000+ fabric accessories supplier resources and the corresponding material information are systematically sorted out and labeled and classified, and the 5000 factory resources are rated, classified and integrated into the Zhiyi factory management system, so as to improve the matching efficiency of fabric accessories and factories, and save manpower and material costs.
1000+ talent resources to help new products and inventory sales
Zhiyi supply chain was formerly known as domesticMCM First StockRuhan Holdings' internal incubation figuresDesign your supply chainplatformYesSystematization,Tiered live streaming service。At present, they have cooperated200 Dabo resources, 15-20 shows per weeklive broadcast, single-field volume300,000-50 million, through live broadcast resources to help customers sell new products and inventory, and accelerate cash turnover.
In order to directly empower local brands in Wuhan and help the digital transformation of Hanpai clothing, from April 27th to 29th, Zhiyi held a special order fair for down in Wuhan, with the participation of 120 local representative commercial and trade integrated clothing brands.
At the opening of the order fair, Zheng Zeyu, founder and CEO of Hangzhou Zhiyi Technology, delivered a speech entitled "Data-based Fashion Trend Prediction and Explosive Style Mining", explaining how Zhiyi conducts digital insights in the era of cloud collaboration, and taking "the process of a clothing brand using Zhiyi to make mid-season selection" as an example, he introduced how Zhiyi helps clothing brands to mine and analyze trends through technology.
Hu Yuting, founder of Hangzhou Zhiyi Supply Chain and SVP of Zhiyi Technology, introduced the advantages of Zhiyi's one-stop supply chain platform service from the aspects of data, planning, design, technology, materials, production, etc., shared how enterprises use big data to analyze consumer portraits, customer groups, and how to carry out product positioning and planning from the perspective of operation, and verified the importance of data for styles and systems for supply chain platform management with specific examples, providing important reference value for the product operation of local enterprises. It also provides innovative ideas for the digital transformation of apparel brands.
Founded in 2012, the company has 22,000 square meters of modern standard workshops, 5 production workshops with a total of more than 1,300 employees, and an annual production capacity of 2 million pieces of women's clothing.
In May, Zhiyi reached a strategic cooperation with Wuhan Yuchen International. Successfully signed a contract with Zhiyi for the "Big Data Targeted R&D" business, combined with Yuchen's positioning needs, the Zhiyi team carried out targeted digital R&D, providing planning, design, templates, material information and garments; In addition, the 50,000 new models updated annually in the offline exhibition hall are fully open to Yuchen, and are recommended by professional designers according to Yuchen's positioning; Matching referral of source material supplier resources; Matching referral traffic resources, broadening channels for them, and empowering production orders; The live broadcast helps Yuchen sell new products and inventory, accelerates the cash flow cycle, and improves the utilization rate of funds. With the momentum of strong alliances, we will jointly explore a new path for the development of Yuchen, seek a more long-term and benign development ecology, and build an aircraft carrier-level commercial and trade integrated enterprise in Wuhan.
Focusing on the current challenges and opportunities of the apparel industry, focusing on the digital design supply chain, exploring a new starting point of "high potential energy" - the strategic layout of Zhiyi & Wuhan, practicing the mission of "AI to help the apparel industry", and empowering the apparel industry with artificial intelligence technology and one-stop supply chain servicescarry outDigital Transformation & Transformation.
