In order to fully grasp the new trend of development and enhance the new momentum of development, Qingshan Lake District has firmly established the concept of "project is king" and promoted the integration of traditional industries with new technologies, new formats and new models.November 21, 20212021 Qingshan Lake District Investment Promotion Signing Conference and "Digital Economy Modern Knitting" Industry ForumHeld in the Shangri-La Hotel, the leaders of the Nanchang Municipal Party Committee came, and the big coffee gathered on the scene to talk about how the national tide is at the right time and how clothing brand enterprises should ride the wind and waves.
Zheng Zeyu, founder and CEO of Zhiyi
Zheng Zeyu, founder and CEO of ZhiyiHe was invited to attend the meeting to share the case of empowering the transformation of manufacturing enterprises.AI insight into popular clothingTopic, delivered a speech on how to use AI to mine fashion trends in the clothing industry in the context of the rise of new domestic products.
At present, China's garment industry is evolving towards four major trends: accelerated segmentation of the industry, younger personalized tendency, accelerated integration of online and offline channels, and intelligent manufacturing enabling industrial upgrading. He pointed out that the traditional selection model lacks accurate data support and there are many uncertainties with subjective selection, and accurate and effective data can help each brand find its own positioning more accurately, and help traditional clothing companies better judge the trend of the market and create explosive models.
He mentioned that there are very few brands that existed 20 years ago now.The biggest challenge for brands is understanding the times。 Understanding the fashion of the times requires the combination of personalization and rationalization, art and rational thinking, and this is exactly what Zhiyi has been doing, helping designers improve their cognition and extract value from data more efficiently through data.
Based on the supply chain, opening up the industrial chain, and stimulating the innovation chain, Zheng Zeyu focused on the importance of the current brand design reform, and from the two aspects of market popularity insight and data-based design opening, taking the "2022 Spring/Summer Women's Dress Sales Forecast" as an example, starting from the three perspectives of design planning, category planning, and market planning, he deeply analyzed the current transformation model of the apparel industry and introduced itZhiyi big data AIProvide multi-scenario solutions for product planning, and integrate digital innovation into all aspects of the apparel industry, thusRealize the precise construction of "flexible commodity chain".。
After the meeting, Zheng Zeyu was interviewed by reporters
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