On October 29, 2021, the "Textile Ke 2021 Garment Guochao Salon" was grandly held in Huiyin Gaoli Temple on the banks of West Lake in Hangzhou, where many well-known brands and platforms such as Alibaba, Dior, and Ba Jiuling gathered together to exchange and collide on the most cutting-edge hot topics such as clothing and new domestic products.
Zheng Zeyu, founder and CEO of Zhiyi, was invited to attend the meeting, and delivered a speech on how to use AI to explore the fashion trend of the clothing industry in the context of the rise of new domestic products around the theme of "AI insight into popular clothing".
Image source: Textile Ke 2021 Clothing National Fashion Salon
Zheng Zeyu mentioned that the garment industry, as a traditional pillar industry of China's national economy, occupies an important position in the macro industrial layout, based on the strong consumption power of Generation Z and the rise of interactive social e-commerce, the scale of the clothing market is expected to reach 4 trillion yuan in 2023 according to the growth rate of the previous years, and will show four major development trends: more and more obvious personalization, accelerated segmentation of the industry, accelerated integration of online and offline channels, and intelligent manufacturing enabling industrial upgrading.
Change breeds change, and challenges and opportunities coexist. In Zheng Zeyu's view, when the super-large-scale market potential meets the pain points of the clothing industry, which has been suffering from difficulties in product selection all year round,With the help of AI big data, apparel brands can perceive market trends in advance and achieve design changes.
Based on 100 billion fashion data, Zhiyi has established a professional labeling system with leading AI algorithm capabilities, and has been committed to providing multi-scenario solutions for product planning such as design, category, and market since its establishment.
In the following sharing, Zheng Zeyu took the "2022 Spring/Summer Women's Dress Sales Forecast" as an example to analyze the 2022 Spring/Summer runwayClothing style, color analysis, style proportion, attribute ranking, popular hot words, price and sales ratio, and new rhythmand other dimensions to carry out data inventory and analysis, and further demonstrate how to gain insight into the fashion trends of the clothing industry through the big data of Zhiyi, as well as popular stylesclothingThe law of birth.
About Zhiyi
Hangzhou Zhiyi Technology Co., Ltd. (hereinafter referred to as "Zhiyi") is a technology-driven supply chain platform dedicated to standardizing the output of data-based trend discovery, explosive mining and supply chain organization capabilities, and creating intelligent clothing design.
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【Copyright Notice】
The image in this article is from the "Spinning Ke 2021 Clothing National Tide Salon" on-site photo
