"99 bargain festival" as the first wave of double eleven drill ground, its importance should not be underestimated, coupled with the autumn and winter season promotion, all merchants have a high degree of attention to this event, Xiaobian will present you with the Tmall/Taobao hot selling clothing big data list, to see which stores have made breakthrough results......
Sampling time: 2021.9.9-2021.9.11
Data source: AI data - industry insights
Covered platforms: Tmall, Taobao
99Bargain Festival · Women's clothing sales list
_Tmall women's clothing sales list
During the 99 bargain festival, the top seller of women's clothing on Tmall was the minimalist style brand"COS official flagship store", the total sales reached35 millionyuan, with sales of nearly 77,000 pieces, followed by "MOCO official flagship store", with sales exceeding28 millionYuan; This is followed by the "UR's official flagship storeThe total sales are also near28 million元，销量近14万余件；在本次活动中，上榜的天猫女装店铺销售额均达到1.5千万以上。
_淘宝女装销售榜单
In the Taobao women's clothing list, "Pumpkin Valley NAGUAGU" is noted346 millionYuan's sales and sales of 120,000 pieces topped the list; In second place is "Daiki Homemade Independent Retro Women's Clothing", with sales exceeding that23,700Yuan; Among the Taobao women's clothing stores, 5 sales exceeded 10 million in this event.
99Bargain Festival · Taobao/Tmall men's clothing sales list
_Tmall men's clothing sales list
On the Tmall men's clothing list of this event, "Peacebird menswear flagship storeYes22 millionYuan's sales ranked first; This was followed by "The official flagship store of UNIQLO", the total sales reached1.96yuan, this store sold more than 160,000 pieces; In addition, the stores of "Beaster", "Heilan House", "Concordevent" and "Semir" also sold more than 10 million yuan in just three days.
_Taobao men's clothing sales list
Among the 99 bargain festival men's clothing Taobao hot-selling stores, the trendy and popular store "Little Neli Street Hip Hop Trend Store" is close6百万Yuan's performance once again topped the TOP list, with sales of more than 186,000 units, followed by "FFF Online Store", which exceeded sales4.2 millionYuan; In addition, the sales of "Goku Stocks Original Designer Brand" have also exceeded4 millionYuan.
LadiesList at a glance
In the 99 bargain festival Taobao/Tmall women's clothing product list, sweaters, T-shirts, sweatshirts, casual pants, shirts and commuter suits are all involved; The number one item on the women's overall list is slim-fitting leggings from the "Billie Flagship Store"; The "Dialogue Flagship Store" ranked second with more than 34,000 pieces of sales of the "Dialogue Flagship Store", followed by the "YKYB Period Store" with more than 18,000 pieces of trendy couple printed sweatshirts.
男装 List at a glance
During the 99 Bargain Festival, the most popular categories on the men's clothing list are mainly T-shirts, casual pants and sweatshirts; TOP1 is a gray casual sweatpants from the "Guxing flagship store", with sales of nearly 50,000 pieces; This was followed by the hooded bear couple sweatshirts at the "concordevent flagship store", with sales of more than 33,000 pieces, and in addition to T-shirts, there were 3 slacks and 3 sweatshirts in the TOP list.
Proportion of category sales
During the period from September 9 to September 11, 2021, according to the sales proportion of women's clothing, the category with the highest sales of women's clothing is dresses, accounting for 13.69%; followed by wool knitwear, accounting for 9.90%; Casual pants, shirts, short coats and sweatshirts are also key categories of women's clothing in autumn and winter;
在2021.9.9-9.11期间，根据男装品类销售占比可知，男装销售最好的依旧是T恤，占比22.36%；其次是休闲裤占比19.42%，卫衣、夹克等秋冬实用品类也占比较多。
热销品类环比增长
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During the 99 bargain festival (9.9-9.11), through the month-on-month changes in the same period last year, it was found that the sales of most categories had an upward trend compared with last year, and the sales of sweaters, dresses, sweatshirts and skirts in the women's clothing category increased significantly, and the sales of sweaters, knitwear sweaters and sweatpants in the men's clothing category increased significantly.
热销品类榜单
温暖适宜的秋冬关键单品针织衫，在99划算节活动期间也较受欢迎，销量位于TOP1的是来自「Dialogue flagship storeThe sales volume of multi-colored wool knitwear reached 34,000 pieces, followed by "大喜自制独立复古女装More than 13,000 pieces of lightweight half-turtleneck undershirt were sold, and the TOP4 delicate milk-colored cashmere cardigan also came from this store, with sales of more than 8,000 pieces.
Among the women's hot-selling pants, casual and comfortable corset sweatpants and draped wide-leg pants are the mainstay; The number one seller is from "雅羊人旗舰店The sales volume of high-waisted wide-leg trousers reached more than 8,000 pieces; The second is from the "idooer旗舰店」的贴袋工装裤束脚裤，销量7.7千件；TOP3和TOP4均为秋冬百搭休闲宽松束脚卫裤，分别来自「兰梦娅旗舰店」和「南瓜谷NAGUAGU」，销量均在7千件左右。
Among the best-selling styles of women's clothing during the 99 bargain festival, trendy and versatile sweatshirts are also popular as the key to creating a casual look; The best-selling TOP1 is from "YKYB flagship storeAt the same time, the sales volume of more than 18,500 pieces of the same round neck printed sweatshirt for men and women was affected by Wei Ya's delivery;The official flagship store of UNIQLO」的运动拉链开衫卫衣，销量8千余件；另外「韩都衣舍旗舰店」的【Times Youth League joint modelThe design hooded sweatshirt and the "Rainbow Love" Mary Cat collaboration three-dimensional foam print of "XUELI Women's Clothing Mrs. Qian's Family" also sold more than 5,000 pieces.
Among the hot-selling men's sweatshirts, zipper cardigans and pullover sweatshirts are the mainstay; In terms of collar type, it is mainly divided into hooded collar and round collar; Patterns are the main design elements of sweatshirts, among which the LOGO pattern and cartoon prints are more popular, the top 1 is the hooded cardigan bear sweatshirt from the "concordevent flagship store", with sales of more than 33,000 pieces, and the top 2 and top 3 cartoon printed sweatshirts from the "beaster official flagship store" and "owox flagship store" are cartoon printed sweatshirts respectively; The rest of the list is mainly based on simple LOGO patterns.
Men's jackets became the main sales category in this event; Among them, the first selling volume is the towel embroidered collegiate baseball uniform from the "suamoment flagship store", with a sales volume of 8,000 pieces, and the TOP10 is also an American retro baseball uniform; TOP2 is a washed and distressed three-dimensional steel printed logo denim jacket from the "heartboon flagship store", which has also sold more than 8,000 pieces; In addition, the fashionable color-blocked fleece jacket from the "Peacebird Men's Flagship Store" and the scratched floral trend jacket from the "Tiaota Flagship Store" are both personalized outerwear to create the autumn and winter trendy men's look.
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