November 19,The offline salon 'Category Breakthrough: Exclusive Session on Explosive Product Incubation,' co-hosted by Zhiyi Technology and JD.com, was successfully held in Guangzhou.The event brought together numerous elites from the apparel industry, e-commerce operation experts, and brand strategists to deeply discuss strategies for incubating blockbuster products, focusing on the current pain points and opportunities in the apparel industry, providing attendees with cutting-edge insights and practical breakthrough ideas.
This closed-door meeting focuses on 'category breakthrough,' aiming to help fashion brands accurately grasp market trends by deeply exploring the potential of niche categories.Focusing on industry opportunities, segment analysis, growth strategies, and other related topicsConduct an in-depth discussion. As the core co-organizer of this event, Zhiyi leveraged its strong data capabilities, industry insights, and experience in digital empowerment in the apparel industry to provide content support for the successful execution of the event.
At the meeting,Qian Guan, Market Manager of South China at Zhiyi Technology, shared 'Growth Strategies: Membership Operations & AI Data', based on Zhiyi Technology's independently developed smart fashion industry SaaS products such as Zhiyi and Zhikuan, as well as AIGC intelligent design tools like FD, through in-depth analysis of massive market data, user behavior, and consumer preferences, it reveals the 'blue ocean' categories in the current apparel market that are yet to be explored, and provides targeted strategies for breaking through in these categories.
Qian Can, marketing manager of Zhiyi Technology in South China, said: "We believe that in today's highly competitive clothing market, the birth of 'explosive products' is no accident. itIt relies on keen insight into market trends, precise understanding of user needs, and a set of scientific and efficient incubation mechanisms.Zhiyi is committed to becoming the most trusted data partner for brands, using our technology and services to help brands break through category barriers, achieve 'category penetration,' and ultimately incubate trend-leading hit products.
In this event, Zhiyi partnered with JD.com, making full use of both parties' advantageous resources. Zhiyi isThe country's only quasi-unicorn enterprise empowering the fashion industry with AI has built the largest fashion database in the industry, collecting over 1 billion social media and fashion professional data points, enabling designers to work three times more efficiently, reduce costs by half, and increase the average hit rate of popular items by 50%.
As a major online apparel retail platform in China, JD.com has a vast user base and a mature supply chain system, providing brands with a broad market space and efficient operational support. The deep cooperation between the two parties not only offers brands a full-chain solution from market insights and category incubation to channel implementation but also signifies that apparel brands will have a stronger backing in their journey of digital transformation and creating hit products.
The successful hosting of this 'Category Breakthrough: Closed-Door Meeting on Hot Product Incubation' once again highlights Zhiyi's professional strength and industry influence in the field of digital services for the apparel industry. In the future, we will continue to collaborate with more industry partners, constantly exploring innovative models in the apparel industry. Through continuous technological research and development and product upgrades, we aim to provide apparel brands with stronger and more precise services, incubating more trend-leading hot products.
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