AIGC, which is popular all over the world, has the clothing industry! | Early access →
Since the advent of ChatGPT, AIGC (AI-generated content) has also become a hot buzzword, and people are keen to discuss this new way of content creation after PGC (professionally produced content) and UGC (user-generated content), and they are looking forward to what kind of change it will make.
Among them, what tangible value will AIGC bring to the apparel industry?
As a technology company deeply engaged in the apparel industry,Zhiyi Technology and Xihu Xinchen reached a strategic cooperation and jointly developed "FASHION DIFFUSION"(hereinafter referred to as FD),A smart design tool for costume designersThe use of AIGC to improve design efficiency also makes this abstract concept more commercially possible.
How effective is FD realistically? What are the features and benefits? What is the application value? Let us unravel the mysteries for you one by one.
Click "Book a demo" to apply for it now~
useMr. Zheng Zeyu, founder and CEO of Zhiyi TechnologyIn other words:
FASHION DIFFUSION can be simply understood as a Midjourney specifically for the apparel industry, which improves design efficiency in scenarios such as style finding, facelifting, and design.
Let's take a look at the basis firstFD costume modelExamples of intelligently generated styles ⬇️
SOURCE: FASHION DIFFUSION AUTOMATICALLY GENERATED
Through the above legend, we find that:FD can basically meet the user's refined needs for style design, and only need to manually screen the industry, category, style, fabric and other "design features", and then automatically generate detailed style pictures in batches。
We all know that in order to make a large AI model execute quickly and well, the four core elements of efficient model structure, high-matching algorithm optimization, high-performance computing infrastructure, and strong data accumulation are indispensable. And this is also the advantage of FASHION DIFFUSION, a large model of the garment industry jointly developed by Zhiyi Technology and West Lake Xinchen.
FASHION DIFFUSION USER INTERFACE
Since its inception in 2018, Zhiyi Technology has been taking AI big data and artificial intelligence as the core, collecting fashion data from around the world to provide trend analysis for apparel companiesIt has accumulated more than 1 billion clothing pictures and 500 clothing design labels, including e-commerce and social media platforms such as show, Taobao, Douyin, Xiaohongshu, and INS. At the same time, in the cooperation with 4000 clothing brands, a large number of industry cognition has been precipitated, which is naturalThis gives FD a stronger ability to specialize in styles。
Relying on the deep learning laboratory of Westlake University, Westlake Xinchen is a pioneer and leader in the research and application of large models. The founder, Lan Zhenzhong, is a core member of the Google Artificial Intelligence Research Institute, and the Albert algorithm published during his time at Google is a classic paper on large models, with more than 4,800 citations.
After Zhiyi Technology and West Lake Xinchen reach a strategic cooperation, more large models of the garment industry will be launched in the future.
Click "Book a demo" to apply for it now~
With these capabilities, we have developed FASHION DIFFUSIONLarge model of the apparel industryIt is easy to intelligently generate style images that meet the specific needs of users, including catwalk style, Taobao Douyin product style, and INS Xiaohongshu social media style.
The way the style image is generated is also very simple and exactly fits"As long as you can speak, you can create"There is no need to learn programming code or PS and other professional knowledge, users only need to select the "design features" and "color features" and then give the prompt words and "reference styles", and FD can be inIntelligently generate several style pictures of the corresponding style within 10 seconds。
FASHION DIFFUSION USER INTERFACE
On the basis of the in-depth data analysis of clothing categories, styles, colors and fabrics of Zhiyi Technology year by year,FD, who has access to design data, can be said to be an intelligent assistant that understands brand tonality and design preferences better than designersIt is fully capable of outputting style pictures that fit the brand positioning and meet the needs of the brand.
At the same time, relying on the super 100 million-level commodity style library of Zhiyi Technology, FD not only generates styles according to demand, but alsoIt can be directly related to similar sales of Taobao, Douyin, Xiaohongshu and Dewu, as well as the corresponding e-commerce sales data and social media interaction data performanceAs an important reference for business planning, it further reduces the risk of subjective decision-making.
As various industries rush to get involved in the exploration of the AIGC model, we can say that this is another significant leap in human-computer interaction since punching paper tape, programming language, and graphical interface.
In the midst of involution, AIGC is also becoming the content production infrastructure of the Internet, especiallyB-end companies need AIGC to achieve long-term, stable and continuous cost reduction and efficiency increase。 Therefore, after the apparel brand is connected to FD, it will have the following advantages:
First of allRapid facelift。
For example, when the user finds that the detailed design points of a certain style picture are worth referring to, which may be the neckline or sleeve length, there is no need to go through the P picture or change the picture, and directly upload the target style picture with the help of FD and modify other design parameters such as fabric or color, and several exquisite facelift renderings can be intelligently generated within 10 seconds.
VARIANT DRAWINGS GENERATED BY FASHION DIFFUSION
And then there'sBatch design。
Regardless of any style, including big-name runway models or popular models in the market, if users want to extend their designs based on this version, they can also quickly obtain more commercial styles through FD. In the same way, you only need to upload the target style image, and then generate extended styles in batches with one click, and the effect can be continuously adjusted according to specific needs until it meets the ideal requirements.
Market similarities are displayed
In addition, on the basis of the data exchange between FD and other products of the Zhiyi system, allThe generated extended style images also automatically recommend relevant sales data and social media interaction data of similar models in the marketto help you compare and summarize the trending selling points that are beneficial to sales/marketing.
Market similarities are displayed
The third isDirectional design。
If the designer has already clarified the direction of the opening style and has a clear demand for a certain design detail, you can use FD to customize the label of the combined clothing design elements and generate the style that best meets the needs.
VARIANT DRAWINGS GENERATED BY FASHION DIFFUSION
For example, if the goal is a "yellow silhouette coat", you can customize hundreds of clothing labels such as fabric, style, collar type, sleeve length, etc., and intelligently generate dozens of different style pictures, from which you can select the most ideal effect as the first draft of the design.
atMr. Zheng Zeyu, founder and CEO of Zhiyi TechnologySeemingly:
The latest ChatGPT and Stable Diffusion are a major breakthrough in the field of artificial intelligence, and they are the key nodes of AI technology from quantitative to qualitative change. Through the integration of data-based trend analysis and artistic creation, it can help brands improve design efficiency and accuracy, thereby enhancing the overall competitiveness of brands.
The emergence of FD is not accidental, it is inevitable after the landing of AIGC in the apparel industry。 For the apparel industry, a revolutionary new entrance is opening, and the rules of the game have changed. In order to gain a place in the industry and benefit, the first to understand and keep up with the trend is qualified to enter the arena, and a conservative wait-and-see will only miss the opportunity.
Zhiyi Technology and Xihu Xinchen's FASHION DIFFUSION products will be the best choice at the moment.
Here, we welcome customers to experience the latest FD features first, scan the QR code or directly click "Book a Demo" to apply for a trial. We also sincerely invite industry partners to work with us to create, win-win and share this future~
FD is open for testing,Click "Book a demo" to apply for a trial
Hangzhou Zhiyi Technology Co., Ltd. is a national high-tech enterprise driven by artificial intelligence technology, which is committed to standardizing the output of data-based trend discovery, explosive mining and supply chain organization capabilities, and creating a supply chain platform for intelligent clothing design.
Founded in February 2018, Zhiyi Technology has continuously upgraded its service system by virtue of its core technical capabilities such as image recognition, data mining, and intelligent recommendation, and independently developed a series of data intelligence SaaS products in the apparel industry, such as Zhiyi, Zhiqian, Meinian, Zhixiaohong, Overseas Exploration, and FD, providing core functions such as fashion trend prediction, design empowerment, and intelligent style recommendation for clothing enterprises and designers, and expanding to the downstream of the industrial chain through the SaaS entrance, providing one-stop supply chain platform services for design and flexible production.
At present, in terms of assisting apparel brands to gain insight into fashion trends and explore popular styles, Zhiyi Technology has served thousands of fashion brands and platforms such as UR, Vipshop, Ayazhi, Trendy, Peacebird, Ubras, Golis, Bananai, etc.
Westlake Xinchen Technology Co., Ltd. (Hangzhou), founded in July 2021, is a technology enterprise founded by Lan Zhenzhong's team dedicated to the research and development of artificial intelligence large models.
Since its establishment, Westlake Xinchen has successfully attracted strategic investment from many well-known investment companies such as Jinke Tom Cat, Lanchi Venture Capital, Baidu Venture Capital, Kaitai Capital, and Westlake Science and Technology.
