Exclusive! The overall list of double 11 in the clothing industry is released!
2024-11-15
Zhiyi Technology
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At 24 o'clock on November 11, the 2024 Tmall Double 11 officially ended. Officially,A total of 7,062 apparel brands in the double 11 cycle doubled their transactions year-on-year, and 66 brands exceeded 100 million yuan。 Among them, down jacket brands ushered in a collective outbreak, with Bosideng, Gaofan, Yaya, and Xuezhongfei exceeding 100 million yuan, and Bosideng's turnover exceeding 1 billion.
From 10.14 to 11.11, in this 29-day "longest double 11 in history", merchants are still breaking through, and the platform is also growing. It's just that when the battle line is stretched again, and the double 11 has changed from a 100-meter sprint to a marathon, we should pay more attention to the "double 11" trend expressed by consumers.
Based on this, Zhiyi Technology will be released today10.14-11.11 Tmall women's wear, men's wear, children's wear, underwear/home wear, sportswear five major industry store rankings, from which to summarize the law and trends, as the latest market dynamics of the clothing industry reference ~
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1."BosidengOfficial flagship", "RALPH LAUREN Official Flagship Store" and"UNIQLO Official Flagship Store"Win 24 TmallsDouble 11 full cyclethe top three women's clothing stores;
2.In this year's Tmall 11.11 event, the "RALPH LAUREN Official Flagship Store" can be called the most eye-catching store.Consumption vouchersand other multiple conditions, it has become an ideal choice for many consumers to make up orders, and it has been coveredNo. 2 in the women's clothing list, No. 1 in the men's clothing list, and No. 2 in the children's clothing list.；
3. Compared with the list of full-cycle stores in 2023, noteThe JNBY Official Flagship Store has risen from 10th to 6th, the overlap rate of stores in the two lists is as high as 90%.
1. Except"RALPH LAUREN OFFICIAL FLAGSHIP STORE","UNIQLO Official Flagship Store" and "Bosideng Official Flagship Store" won the second and third places in the men's clothing list, which is exactly the same as the first day of the first wave (10.21), and the list of the top three stores coincides with the women's clothing list.
2.Compared with the list of full-cycle stores in 2023, the overlap rate of the two stores is 80%, except for the "RALPH LAUREN Official Flagship Store", which has risen from 7th to 1st, the rest of the top stores——Uniqlo, Bosideng, Peacebird Menswear, and JackJones remain unchanged in order, occupying the top 5 men's wear lists。
3. With a cost-effective jacket,The "Camel Apparel Flagship Store" will explode in 2024, successfully won the 7th place in the men's clothing list of this Tmall Double 11.
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1. In the children's clothing list, the "Balabala Official Flagship" topped again, or due to the full reduction activity,The "RALPH LAUREN Official Flagship Store" and the "Burberry Official Flagship Store" also finished 2nd and 6th.
2. Compared with Tmall Double 11 in 2023, the overlap rate of children's clothing stores this time is 70%, which is new"RALPH LAUREN OFFICIAL FLAGSHIP STORE", "BURBERRY OFFICIAL FLAGSHIP STORE" AND "NANNY GOOSE FLAGSHIP STORE"。
1."Bananain Banana Flagship Store","ubras Official Flagship Store"and the "UNIQLO Official Flagship Store" to become the top three in the underwear and loungewear track.
2.Compared with the 2023 Tmall Double 11, the overlap rate of this underwear and home wear store list has reached 90%.New"Kazuko Ono Official Flagship Store"。
1. "FILA Official Flagship Store", "lululemon Official Flagship Store" and "NIKE Official Flagship Store" have become the TOP3 in the 2024 Tmall 11.11 full-cycle sportswear industry.
2. Compared with last year, the overlap of the list stores reached 100%, of which"lululemon official flagship store" rose from 4th to 2nd。
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That's it"2024 Tmall Double 11 Full Cycle Clothing Store List"All of the content, follow【Zhiyi Technology] publicnumber, garment industry inventory we are professional ~
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