At 15:00 p.m. on November 1, Zheng Zeyu, founder and CEO of Zhiyi, recorded a program -"Zhiyi Technology: Fashion Hidden in Data"Broadcast in the live broadcast room of Zhejiang Enterprise Code, he discussed with the host the business logic and business essence of the clothing industry, what is the "4321" principle, how the popular style was born, and how the secret of how the popularity is captured by data.
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Before returning to China to start a business, Zheng Zeyu worked at Google for three years, responsible for opening up the business of Google e-commerce and Google homepage search, so that customers can place orders directly on Google pages.
Talking about why he chose the garment industry, Zheng Zeyu said, first of all, the garment industry is a very large rigid demand industry, the second garment industry is too scattered and needs third-party technical support, and the third garment industry is very traditional and has a lot of room for improvement and transformation.
In the process of understanding the garment industry, Zheng ZeyuIt is found that the traditional clothing operation model relies heavily on individual decision-making, and the wrong decision-making will increase the inventory, and in serious cases, it will even lead to the rupture of the capital chain。
Image source: Voice of Zhejiang
In addition, some enterprises' own internal data are incomplete, so what Zhiyi Technology does is to use data tools to let enterprises better understand themselves, understand the market and competitors.Use a rational way to accurately capture data, and you can mine popular models in the first timeBy collecting massive amounts of data, we can dig out those potential hits and help companies make more objective decisions.
After the impact of the epidemic, the garment industry has been seriously damaged, which has also exposed the shortcomings of this industry: the response cycle is very long, and the resistance to emergencies is weak.
近些年来，很多品牌意识到了线上销售渠道和直播的重要性，需要关注线上的款式，通过增强这两个渠道来改善目前服装行业所展现的问题，让企业朝着快反和灵活的生产方式迈进。
Image source: Voice of Zhejiang
Zheng Zeyu said that the epidemic is a great challenge for practitioners in the industry.Clothing should be more and more in the direction of refined operation and operationHow to manage every link, how to operate more refined, reduce inventory, improve the hit rate of its opening, and then better use new channels and new ways to market and respond faster to the market.
When it comes to whether Zhiyi's technology and data-oriented concept can be promoted or applied in other industries, Zheng Zeyu said that the thinking logic and way of applying data are essentially the same, but in different fields, its core problems may not be the same, and the data sources and decision-making methods it applies may not be the same, but the logical lines behind it are the same.
Zhiyi hopes that through practice, it can first implement the entire chain of data-based decision-making in the apparel industryIn the process, if there is an opportunity to expand to the surrounding industries. In fact, Zhiyi has been expanding to similar industries around bags, accessories, shoes and hats, and it is likely to expand to more and wider fields in the future.
In the future, Zhiyi hopes to eventually form a closed loop in the industry, especially relying on the new form of live broadcast, which has a new requirement for the organization and management of the entire supply chain.Provide overall supply chain services for influencer brands。
Image Credits:Voice of Zhejiang
About Zhiyi
Hangzhou ZhiyiTechnology Co., Ltd. (hereinafter referred to as "Zhiyi") is a technology-driven supply chain platform dedicated to the standardization of data-based trend discovery, explosive style mining and supply chain organization capabilities, and to create an intelligent clothing design supply chain platform.
Zhiyi was established in February 2018 and received tens of millions of US dollars in Series A financing in the same year; In 2020, it was recognized as a "national high-tech enterprise"; In 2021, it completed a Series B financing of 200 million yuan by Hillhouse Venture Capital and Wan Material Ability, and was shortlisted for the "Hangzhou Quasi-Unicorn Enterprise List" in the same year.
Relying on core technical capabilities such as image recognition, data mining, and intelligent recommendation, Zhiyi has continuously upgraded its service system, and independently developed a series of data intelligence SaaS products in the apparel industry, such as Zhiyi, Zhiqian, and Meinian, to provide core functions such as fashion trend prediction, design empowerment, and intelligent style recommendation for clothing enterprises and designers, and expand to the downstream of the industrial chain through the SaaS entrance, providing one-stop supply chain platform services for design and flexible production.
At present, it has served thousands of fashion brands and platforms such as UR, Vipshop, Ayazhi, Trendy, Peacebird, Heilan House, and Semir.
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The picture in this article is from the Voice of Zhejiang
