"Amazon Zone" is launched, making cross-border clothing selection more efficient!
When it comes to cross-border e-commerce, we have to mention Amazon.
According to Amazon's latest official report, more than 80% of Chinese sellers use Amazon as their main sales channel, and the number of Chinese sellers in the first quarter of 2023 has increased by nearly 30% year-on-year compared to the first quarter of 2022.
However, in the face of a huge and unfamiliar overseas market, cross-border apparel merchants must have to create explosive models to increase salesGet as comprehensive a picture of apparel trends on Amazon as possible, including potential categories and user needs, etc., combined with the understanding of the market and users, to complete the basic but important work in the process of cross-border apparel business such as category planning, new product design and continuous optimization of popular models.
Entrance: The upper right corner of the homepage of "Overseas Exploration".
Zhiyi Technology's "Overseas Exploration" newly launched "Amazon Zone", and the existing clothing independent station data and social media data connection,Provide more professional new products for cross-border apparel merchantsexcavate, explosive styleanalyse和服饰行业属性洞察等服务to comprehensively improve the efficiency of understanding the market and creating explosive models.
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Data mining Amazon apparel trends
The so-called clothing trend is not just as simple as "seeing what the competing stores are selling", but should be a comprehensive and accurate insight into the real feedback of platform consumers through digital means, and embed the data analysis results into every selection work.
The first step to unearthing trends starts with data insights。
In the Amazon Zone, we provide from the specific product to the affiliationof the shopMulti-level data analysis, in addition to the most basic market indicators such as sales volume,The granularity of the quality of data insights even includes the dynamic changes of each SKU on a daily basis.
Combining the price, the number of reviews,1688 source and INS social media interaction dataCanFrom the market side, the channel side and the marketing sidePreliminary sorting out a comprehensive, accurate and standardized clothing trend as a reference for new product mining or selection.
70 million commodity library
In the use scenario of targeted selection,The [Product Library] of the Amazon section is covered70 million apparel goodsdataOn the basis, filter conditions such as product category, style characteristics, shelf time, and sales performance are set up to help efficient initial screening.
If the clothing merchant has a clear demand for target goods at this time, such as "white professional dresses on the shelves in the past 30 days",You can filter through the conditions of [Product Library] with one clickFind the target style that fits your needs, and then according to eachitem data dimension to doEvaluation, specific analysis of sales prospects or style design details, etc.
Exclusive best-selling lists
If clothing merchants want to know the data of the best-selling products on the entire site, they can also passA list of best-selling products exclusive to Amazonto get it directly and quicklyRecent trends in the target market.
【Hot List】Available within the pageThe station is on the hot list, new product list, hot list and other series of listsand provide batch collection/export functions.
Based onHistorical one-year BSR data, [Hot List] supports apparel merchants to view each list on demandExplosive and soaring models, insight into what they correspond toIndustry prices, attributes, color trends, etc.,Use these objective laws that have been verified by the market to quickly build a database of popular models in various categories, which is convenient for later stageCreate a potential hit.
Keep track of quality apparel stores
Optimize the means of store merchandise operation, passedTrack and learn from high-quality clothing storesLearn about the new rhythm and popular playing style of the industry's leading playersIt is also a correct path that works.
Amazon Zone【Monitoring Desk】Provision of pairsMonitoring and analysis of target stores and productsWhether it is the sales trend of the product, or the recent new news and hot-selling products of the store, from product selection to operation, it can be intuitively presented with data to help apparel merchants more accurately grasp the latest trendscomeOptimize the refined operation of your own store.
In addition, by clicking on any product, you can also observe the pictures and details of the same style and different colors in the product detail page, as well as the corresponding SKU dynamics.Maximize the use of data to gain insight into market acceptance and avoid unpopular inventory crises。
If you are new to overseas exploration【Amazon Zone】If you are interested, clickRequest a demoRight awaybookingMore detailed product demonstrations (support online/offline), let's act quickly~
